Personal details

Dr Lisa Schuster
Senior Lecturer
QUT Business School,
Advertising, Marketing and Public Relations
Discipline *
+61 7 3138 2646
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Identifiers and profiles

Doctor of Philosophy (Queensland University of Technology)

Professional memberships
and associations

Founding member of Australian Association of Social Marketing (AASM).


Social Advertising and Marketing, Transformative Service Research, Consumer Behaviour, mHealth Services

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008


Dr Lisa Schuster is a Senior Lecturer at the QUT Business School. Dr Schuster completed her Bachelor of Business (Marketing) and Bachelor of Business (Hons) at QUT. After receiving a series of awards for excellence, she was presented with the QUT Medal. She went on to complete her PhD, a Graduate Certificate in Research Commercialisation and a Graduate Certificate in Academic Practice (Higher Education). Previously, Dr Schuster worked as a Research Fellow at Social Marketing @ Griffith University, a research centre focused on undertaking collaborative research with industry partners, where she was also on the Steering Committee of the Population and Social Health Research Program. She has published her work in domestic and international conferences, receiving three ‘Best Paper’ awards, and peer-reviewed journals, including European Journal of Marketing, Journal of Business Research, Journal of Services Marketing and Journal of Marketing Management. Dr Schuster focuses on advancing understanding of consumer behaviour in the domains of social marketing and transformative services research, which both aim to improve individual and community well-being. She is a mixed-methodologist, particularly proficient in survey research and SEM. In the past, Dr Schuster has conducted evaluations of social advertising to determine its effect on consumers’ health behaviours and extended attitudinal models to improve prediction of consumers’ responses to mHealth. She is interested in further pursuing investigation of the impact of technological platforms, including mobile devices and social media, and interventions on health behaviours.

This information has been contributed by Dr Lisa Schuster.


For more publications by this staff member, visit QUT ePrints, the University's research repository.