- Dr Clinton Weeks
- Senior Lecturer
QUT Business School,
Advertising, Marketing and Public Relations
- Discipline *
- +61 7 3138 5349
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- Identifiers and profiles
PhD (University of Queensland)
- Professional memberships
- Member of the Australia Marketing Institute
- Coordinator of the Academy of Marketing Doctoral Special Interest Group (AM-DocSIG)
- Standards Australia ISO Consumer Policy Mirror Committee (CMC)
- Standards Australia Technical Committee (CS-116)
cognition, consumer behaviour, consumer response to brand crisis, consumer response to corporate sponsorship, experimental psychology, explicit memory, implicit memory, online advertising effects, sponsorship-linked marketing
Clinton completed his PhD (cognitive psychology, marketing) at the University of Queensland in 2008. He was a post-doctoral researcher in the Psychology Department at the Ohio State University between 2008 and 2010. Clinton currently holds a lecturing position in the QUT Business School where he teaches consumer behaviour and research methods.
Clinton’s research focuses on human memory and cognition at both basic and applied levels. He is particularly interested in how theoretical ideas about memory and cognition can be advanced through testing with real-world stimuli and in real-world contexts, and relatedly, how theoretical understanding can be useful beyond the laboratory. Much of his work relates to the learning of information which is incidental to the task at hand and the types of errors that people make when processing information. His work spans several fields including cognitive and experimental psychology, consumer behaviour and marketing communications.
Since arriving at QUT Clinton has been involved in developing the QUT Business School’s Experimental Research Laboratory which allows controlled experimental testing of participants for large research projects. He was awarded a Vice Chancellor’s Performance Award for Contribution to QUT Research Culture. In 2012 Clinton was part of the Consumer Research Group which was awarded a High Potential Research Grant ($260,000) through the QUT Business School which will support ongoing research.
- Riedel AS, Weeks CS, Beatson AT, (2018) Am I intruding? Developing a conceptualisation of advertising intrusiveness, Journal of Marketing Management p1-25
- Kelly SJ, Weeks CS, Chien P, (2018) There goes my hero again: sport scandal frequency and social identity driven response, Journal of Strategic Marketing p56-70
- Weeks CS, Humphreys MS, Cornwell TB, (2018) Why consumers misattribute sponsorships to non-sponsor brands: Differential roles of item and relational communications, Journal of Experimental Psychology: Applied p125-144
- Weeks CS, O'Connor PJ, Martin BA, (2017) When ambush marketing is beneficial to sponsorship awareness: creating sponsor distinctiveness using exclusivity and brand juxtaposition, Journal of Marketing Management p1256-1280
- Chien P, Kelly SJ, Weeks CS, (2016) Sport scandal and sponsorship decisions: Team identification matters, Journal of Sport Management p490-505
- Weeks CS, Mortimer G, Page L, (2016) Understanding how consumer education impacts shoppers over time: A longitudinal field study of unit price usage, Journal of Retailing and Consumer Services p198-209
- O'Connor PJ, Martin BA, Weeks CS, Ong L, (2014) Factors that influence young people's mental health help-seeking behaviour: a study based on the Health Belief Model, Journal of Advanced Nursing p2577-2587
- Steffens PR, Weeks CS, Davidsson P, Isaak L, (2014) Shouting from the ivory tower: a marketing approach to improve communication of academic research to entrepreneurs, Entrepreneurship: Theory and Practice p399-426
For more publications by this staff member, visit QUT ePrints, the University's research repository.