- Associate Professor Wendy Scaife
- Director of Centre
QUT Business School,
Aus. Centre for Philanthropy Nonprofit Studies
- Discipline *
- Accounting, Auditing and Accountability, Banking, Finance and Investment, Policy and Administration
- +61 7 3138 8051
- View location details (QUT staff and student access only)
- Identifiers and profiles
Doctor of Philosophy (Queensland University of Technology), Master of Business Management (Queensland University of Technology), Bachelor of Business Communication (Queensland Inst. of Technology)
- Professional memberships
- Fellow – Public Relations Institute of Australia
- Fellow – Fundraising Institute Australia
- Member – Australia and New Zealand Third Sector Research
- Member – ARNOVA
- Member – European Research Network on Philanthropy
- Member – Asia-Pacific Venture Philanthropy Network
- Member – Qld Council of Social Services
- Member – Nonprofit Academic Centers Council
Fundraising and nonprofit marketing/public relations, Philanthropy, Trusts & foundations, corporate social responsibility and corporate community involvement, non-profit management and communication
Wendy (Bachelor of Business Communication, Master of Business Management, PhD) has worked in, studied and taught philanthropy and fundraising for three decades and presents internationally on these topics. She leads the Australian Centre for Philanthropy and Nonpofit Studies and the Social-Purpose research team in QUT’s Centre for Future Enterprise. Her work at ACPNS spans the cause/giver spectrum (see http://eprints.qut.edu.au/view/person/Scaife,_Wendy.html), including national project leadership of Giving Australia, book chapters on giving in Australia, and a comparison of fundraising in 26 countries. Wendy led a 10 year research partnership with the Perpetual, Corbould and Gluyas Foundations on aspects of planned versus spontaneous giving. She has also conducted indepth research on bequests, major gifts, foundation decision making, nonprofit boards, CEOs, and performance measurement as well as about giving to specific areas such as medical research, education, women and girls, Indigenous needs, and the arts. She is part of several international research project groups. Wendy served on both the Research Australia Philanthropy and National Compact Steering Committees. Volunteer roles include the Association of Fundraising Professional’s Research Council (US), Charities Aid Foundation Research Committee, chairing a small heritage project and chair of the National Workplace Giving Awards judging panel. Prior to joining ACPNS Wendy was a state CEO/national Deputy CEO of a major health nonprofit. Previously she lectured in QUT’s School of Communication and worked in-house and as a consultant. Her Master’s thesis focused on corporate support of community causes and her PhD on improving the marketing and funding for Australian medical research. Recent team and individual work includes:
- Giving Australia https://eprints.qut.edu.au/171803/
- Performance measurement in perspective: An exploratory study of Australian foundations’ approaches
- Who’s asking for what? Fundraising and leadership in Australian nonprofits
- Foundations for giving : why and how Australians structure their philanthropy
- A Transformational Role : Donor and charity perspectives on major giving in Australia
- Mapping Australia’s philanthropic investment in women and girls
- That’s what governments do : exploring fundamental barriers to public–philanthropic interaction : the example of indigenous well-being
- Keeping giving going : charitable bequests and Australians
Wendy is a Fellow of Fundraising Institute Australia and a Fellow of the Public Relations Institute of Australia. She serves on the Editorial Board of the International Journal of Nonprofit and Public Sector Marketing. She received a Vice-Chancellor’s Performance Award in 2016 and a Vice-Chancellor’s Excellence Award in 2017.
- Nonprofit marketing and communication
Subject Area Coordinator
- BS 39 Graduate Certificate in Business (Philanthropy and Nonprofit Studies)
- BS 11 Master of Business (Philanthropy and Nonprofit Studies)
- IF 80 Master of Business Research (Philanthropy and Nonprofit Studies)
- GSN488 Fundraising/Development Principles
- GSN489 Fundraising/Development Techniques
Link to curriculum article
- Wymer, Walter, Sargeant, Adrian, Scaife, Wendy A., & Madden, Kym M. (2008) Curricular content of the marketing component for nonprofit management programs : the practitioner perspective. Journal of Public Affairs Education, 14(2), pp. 271-283.
- QUT Student Union Award for teaching excellence.
- Vice-Chancellors Award – 2016, 2017
Regular media commentator on research areas.
Regular speaker at industry conferences.
See biography for past work experience details.
- Wymer W, McDonald K, Scaife W, (2014) Effects of corporate support of a charity on public perceptions of the charity, Voluntas p1388-1416
- Scaife W, Williamson A, McDonald K, (2013) Who's asking for what? Fundraising and leadership in Australian nonprofits
- Wymer W, Scaife W, McDonald K, (2012) Financial planners and philanthropic planning, Voluntas p350-370
- Wiepking P, Scaife W, McDonald K, (2012) Motives and barriers to bequest giving, Journal of Consumer Behaviour p56-66
- McDonald K, Scaife W, Smyllie S, (2011) Give and take in major gift relationships, Australian Journal Of Social Issues p163-182
- Smyllie S, Scaife W, (2011) Philanthropic capacity to support Indigenous causes : The journey to improvement, Journal of Australian Indigenous Issues p47-68
- McDonald K, Scaife W, (2011) Print media portrayals of giving: Exploring national 'cultures of philanthropy', International Journal of Nonprofit and Voluntary Sector Marketing p311-324
- Smyllie S, Scaife W, McDonald K, (2011) That's what governments do: Exploring fundamental barriers to public-philanthropic interaction: The example of indigenous well-being, Public Management Review p1139-1154
- Scaife W, (2010) Fundraising, International Encyclopedia of Civil Society p742-747
- Madden K, Scaife W, (2008) Corporate Philanthropy: Who Gives and Why?, The Routledge Companion to Nonprofit Marketing p145-164
For more publications by this staff member, visit QUT ePrints, the University's research repository.
- What factors in the nonprofit CEO and Board relationship drive fundraising and mission outcomes?
PhD, Principal Supervisor
Other supervisors: Professor Cameron Newton
- Impact of competition policy on integrative response to homelessness.
Masters by Research, Principal Supervisor
Other supervisors: Adjunct Professor Robyn Keast, Dr Natalie Elms