Personal details

Associate Professor Wendy Scaife
Director of Centre
QUT Business School,
Aus. Centre for Philanthropy Nonprofit Studies
Discipline *
Accounting, Auditing and Accountability, Banking, Finance and Investment, Policy and Administration
+61 7 3138 8051
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Identifiers and profiles
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Doctor of Philosophy (Queensland University of Technology), Master of Business Management (Queensland University of Technology), Bachelor of Business Communication (Queensland Inst. of Technology)

Professional memberships
and associations
  • Fellow – Public Relations Institute of Australia
  • Fellow – Fundraising Institute Australia
  • Member – Australia and New Zealand Third Sector Research
  • Member – ARNOVA

Fundraising and nonprofit marketing/public relations, Philanthropy, Trusts & foundations, corporate social responsibility and corporate community involvement, non-profit management and communication

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008


Wendy (Bachelor of Business (Communication), Master of Business Management, PhD) has worked in, studied and taught philanthropy and fundraising for 27 years and presents internationally on these topics.  Her 14 years of work at ACPNS spans the cause/giver spectrum (see,_Wendy.html), including national project leadership of Giving Australia, book chapters on giving in Australia, and a comparison of fundraising in 26 countries.  She has also conducted indepth research on bequests, major gifts, foundation decision making, nonprofit boards, CEOs, and performance measurement as well as about giving to specific areas such as medical research, education, women and girls, Indigenous needs, and the arts.  Wendy served on both the Research Australia Philanthropy and National Compact Steering Committees.  Volunteer roles include the Association of Fundraising Professional’s Research Council (US), Fundraising Institute Australia’s Codes Taskforce, and its Professional Development, and Giving Campaign Committees, Charities Aid Foundation Research Committee, chairing a small heritage project, and serving on a grants committee for the Foundation for Rural and Regional Renewal.   Prior to joining ACPNS Wendy was a state CEO/national Deputy CEO of a major health nonprofit.  Previously she lectured in QUT’s School of Communication and worked in-house and as a consultant.  Her Master’s thesis focused on corporate support of community causes and her PhD on improving the marketing and funding for Australian medical research. Recent team and individual work includes:

Wendy is a Fellow of Fundraising Institute Australia and a Fellow of the Public Relations Institute of Australia.  She serves on the Editorial Boards of the International Journal of Nonprofit and Public Sector Marketing and Generosity.  She received a Vice-Chancellor’s Performance Award in 2016.
Research interests

  • Philanthropy
  • Fundraising
  • Nonprofit marketing and communication
This information has been contributed by Associate Professor Wendy Scaife.


Subject Area Coordinator

  • BS 39 Graduate Certificate in Business (Philanthropy and Nonprofit Studies)
  • BS 16 Master of Business (Philanthropy and Nonprofit Studies)
  • BS 92 Master of Business Research (Philanthropy and Nonprofit Studies) 


  • GSN481 Philanthropic and Nonprofit Frameworks of Governance
  • GSN483 Ethics for Philanthropic and Nonprofit Organisations
  • GSN484 Management for Philanthropic and Nonprofit Organisations
  • GSN485 Legal Issues for Philanthropic and Nonprofit Organisations
  • GSN486 Accounting and Finance Issues for Philanthropic & Nonprofit Organisations
  • GSN487 Introduction to Social Enterprise
  • GSN488 Fundraising Development Principles
  • GSN489 Fundraising Development Techniques

Course Coordinator/lecturer

  • GSN488 Fundraising/Development Principles
  • GSN489 Fundraising/Development Techniques

Link to curriculum article


  • QUT Student Union Award for teaching excellence.
This information has been contributed by Associate Professor Wendy Scaife.


For more publications by this staff member, visit QUT ePrints, the University's research repository.


Current supervisions

  • What factors in the nonprofit CEO and Board relationship drive fundraising and mission outcomes?
    PhD, Principal Supervisor
    Other supervisors: Professor Cameron Newton
  • Accountability in a Horticultural Marketing Co-operative: Perceptions from Grower Members
    MPhil, Associate Supervisor
    Other supervisors: Dr Craig Furneaux
  • Impact of competition policy on integrative response to homelessness.
    Masters by Research, Principal Supervisor
    Other supervisors: Adjunct Professor Robyn Keast, Dr Natalie Elms

Completed supervisions (Masters by Research)