Dr Lisa Tam
Faculty of Business & Law,
School of Advertising, Marketing & PR
Biography
I am a Senior Lecturer (Associate Professor in the US system) in Advertising and Public Relations at the QUT Business School.Research
My research explores the dynamics of power and influence between organizations and publics, and the roles of practitioners in facilitating interactions between the two.
I am a mixed-methods researcher. I have used both qualitative and quantitative methods, including content analysis, interviews, surveys and experiments. I also use scale development and statistical methods to analyze industry datasets.
Since 2015, I have published 37 journal articles, six book chapters, 5 industry blog posts and two industry reports. My research has been applied to multiple research contexts including corporate social responsibility, employee communication, health communication, government relations, hospitality and tourism, international relations, issues and crisis communication, sustainability and public diplomacy. I have also published on a variety of industry practices
I have co-authored with over 30 colleagues from different disciplines and institutions around the world, including students and industry collaborators. I have also been involved in research teams which have generated industry and consultancy research funding, including five externally funded projects and 11 internally funded projects.
My work has received numerous recognitions, the most recent of which are Top Cited Article Award from Wiley, Top Faculty Paper Award from the ICA Public Relations Division and Page Legacy Scholar grants.
Preprints of my publications are available on ResearchGate.
Teaching
Since 2010, I have taught 17 units at four universities in Hong Kong, USA and Australia.
I apply the "relationship management" paradigm to my teaching practice. I engage with a variety of stakeholders (i.e., academic colleagues, learning designers, industry experts and students) in the development of my teaching content and assessments.
To ensure that my teaching content and assessments are up-to-date, I have completed a number of industry certifications and frequently engage industry experts as guest speakers and industry advisors.
Engagement
I currently serve in the following service roles:
- Chair, Engagement Committee, QUT School of Advertising, Marketing and Public Relations
- Academic Integrity Officer, QUT Faculty of Business and Law
- Secretary, International Communication Association (ICA) Public Relations Division
- Associate Editor, Journal of Public Diplomacy
- Editorial Board Member, Journal of Marketing Communications
Personal details
Positions
- Senior Lecturer
Faculty of Business & Law,
School of Advertising, Marketing & PR
Keywords
integrated marketing communication, public relations, construct development and measurement
Research field
Marketing
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008
Qualifications
- PhD (Purdue University)
- MPhil (Chinese University of Hong Kong)
- MStratPR (University of Sydney)
- BA (University of Sydney)
Teaching
Since 2010, I have taught and/or coordinated the following units:
QUT Business School, Australia
(2017-present)
- AMB163 Introduction to Public Relations
- AMB330 Digital Optimisation
- AMB374 Global Public Relations Cases
- AMN465 Public Relations Management (postgraduate)
La Trobe University, Australia (2015-17)
- STC1WSC Writing for Strategic Communication
- STC1CAM Campaigns: Strategy, Analysis, and Design
- STC2CTA Communication Theory and Analysis
- STC5SOC Strategic Communication in Society (postgraduate)
- STC5RES Strategic Communication Research (postgraduate)
- STC5THP Strategic Communication Thesis (postgraduate)
Purdue University, USA (2012-15)
- COM114 Fundamentals of Speech Communication
- COM114e Fundamentals of Speech Communication (for engineering students)
- COM314 Advanced Presentational Speaking
- COM325 Interviewing: Principles and Practices
- COM325 Interviewing: Principles and Practices ("Summer in Siena" study abroad program)
Chinese University of Hong Kong (2010-12)
- COMM2910 News Analysis
- COMM4140 International Communication
Publications
QUT ePrints
For more publications by Lisa, explore their research in QUT ePrints (our digital repository).
Supervision
Looking for a postgraduate research supervisor?
I am currently accepting research students for Honours, Masters and PhD study.
You can browse existing student topics offered by QUT or propose your own topic.