Personal details

Associate Professor Steven Pike
Associate Professor
QUT Business School,
Advertising, Marketing and Public Relations
Discipline *
+61 7 3138 2702
+61 7 3138 1811
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Identifiers and profiles

PhD Doctor of Philosophy (University of Waikato)

Professional memberships
and associations

Fellow of the Higher Education Authority (UK)

Member of the Australian Marketing Institute

Chair of the School of AMPR Teaching and Learning Committee


Destination marketing, Tourism marketing, Brand performance measurment, Marketing research, Repertory Test, Personal Construct Theory, Market positioning

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008


Prior to completing a PhD in marketing in 2003, Steven spent 20 years working in the tourism industry, primarily with Destination Marketing Organisations. His research focuses on the relevant challenges faced by tourism marketers, and he has shared his findings via five books and over 100 academic publications.


Steven has used a mix of qualitative and quantitative methods in his research, undertaken in New Zealand, Australia, South America, France, Greece, and England. He is currently leading an investigation into the attractiveness of Dubai as an international stopover destination, with funding from the United Arab Emirates.


Steven has made a significant contribution to the university being ranked 81st in the world for tourism research, in the 2019 Shangai Global Index. In the 2019 Excellence in Research Australia (ERA) assessment QUT was rated at world class for tourism.


Steven has received two QUT Vice Chancellor’s Performance Excellence Awards, two CQUniversity Research Excellence Awards, and  four ‘best research paper’ awards at international conferences. Recent international awards :


-2018 Best research paper award, 10th World Conference for Graduate Research in Tourism, Hospitality & Leisure, Turkey

– 2017 ‘Emerald Citation of Excellence Award’

– 2017 Journal of Hospitality & Tourism Management Highly Commended Paper Award.


Steven is Chair of the School of Advertising, Marketing & PR’s Teaching & Learning Committee. Previously he was Chair of the Research & Development Committee.

This information has been contributed by Associate Professor Steven Pike.


Teaching Interests

  • Tourism marketing
  • Marketing research
  • PhD, Masters and Honours research student supervision
This information has been contributed by Associate Professor Steven Pike.


For publications by this staff member, visit QUT ePrints, the University's research repository.