Personal details

Name
Professor Ross Gordon
Position(s)
Professor
QUT Business School,
Advertising, Marketing and Public Relations
Discipline *
Marketing
Phone
+61 7 3138 4183
Email
Location
View location details (QUT staff and student access only)
Identifiers and profiles
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Qualifications

Doctor of Philosophy (University of Stirling)

Professional memberships
and associations

President and Member of the Australian Association of Social Marketing

Member of the World Health Organisation Technical Advisory Group on Behavioural Insights and Sciences for Global Health
Member of the Australian Marketing Institute and Certified Practicing Marketer
Member of the International Social Marketing Association Board of Directors
Member of the Asia Pacific Alcohol Policy Alliance
Member of the Asia Pacific Forum on Educational Integrity

Keywords

Social Change, Social Marketing, Critical Marketing, Consumer Culture, Energy, Gambling, Alcohol, Workplace Bullying, Critiques of Neoliberalism

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Biography

Ross Gordon is a Professor at Queensland University of Technology in Brisbane, and is the QUT Business School & QUT Centre for Justice ECR Programme Director. He is also President of the Australian Association of Social Marketing (AASM), and is on the Board of Directors of the International Social Marketing Association. Ross is an interdisciplinary social change activist with degree qualifications in marketing, public policy, and politics and history. His work focuses on social issues and social change, through a critical, reflexive and multi-perspective lens. His discipline expertise lies in social marketing, consumer cultures, and critical marketing teaching and research. He works across various social change topic areas including energy efficiency, environmental sustainability, alcohol and alcohol marketing, gambling, tobacco control, mental health, and workplace bullying. He is also interested in critiques of neoliberalism and related social activism.

Ross uses interdisciplinary and multi-method approaches to his work and has extensive experience using methodologies including longitudinal quantitative surveys, systematic reviews and meta-analyses, focus groups, depth interviews, ethnography including visual methods, content analysis, and cognitive neuroscience. He also has considerable experience in research, designing, implementing and evaluating behaviour and social change programmes. He has been a principal or named investigator on projects attracting over $7.8m in research funds in Australia, UK, Europe and India. He has acted an expert advisor to the Australian Government, the UK and Scottish Governments, the European Commission, WHO, Energy Consumers Australia, NSW Health, and a range of other stakeholders on various topics relating to social change. He currently serves on the WHO Technical Advisory Group on Behavioural Insights and Sciences for Global Health.

Ross is also currently a Visiting Professor at the University of Wollongong, Coventry University, and The Open University, and a Visiting Academic at London School of Economics and Political Science. He has published over 80 academic journals, book chapters and conference papers including in outlets such as European Journal of Marketing, Journal of Business Research, Marketing Theory, Human Resources Management Journal, Journal of Services Marketing, Journal of Macromarketing, Journal of Social Marketing, Journal of Environmental Management, Energy Policy, BMC Public Health, and Social and Cultural Geography. He has also written numerous client reports and regularly gives invited presentations. Ross co-authors a leading book on using social marketing for social good: Jeff French and Ross Gordon (2019). Strategic Social Marketing: For Behaviour and Social Change, 2nd Edition. London: Sage.

Ross is a keen player and follower of sports including playing football, some tennis and cycling, loves travelling, enjoys current affairs, and is a big music fan and occasional techno DJ.

Google Scholar: https://scholar.google.com/citations?hl=en&user=npZ4I3gAAAAJ

This information has been contributed by Professor Ross Gordon.

Teaching

Teaching interests

  • Social Marketing
  • Research Methods
  • Critical Marketing
  • Ethics and Social Responsibility
  • Consumer Behaviour
  • Consumer Culture
This information has been contributed by Professor Ross Gordon.

Experience

My work focuses on social issues & social change through a critical, reflexive & multi-perspective lens.

My key areas of disciplinary research & practice include: Social marketing, Consumer Culture Theory, Critical Marketing, and Health, Environment, and Well-being

My key research topic areas include: Energy efficiency, energy justice, sustainability, gambling, alcohol, tobacco control, mental health, workplace bullying, public policy, and critiquing neoliberalism.

My areas of theoretical interest include: Value Theory, Assemblage Thinking, Social Practice Theories, Socio-Ecological Theories, Critical Theory, Symbolic Violence, and Systems Thinking.

The research methodologies that I use include: Ethnography, Visual Ethnography, Narrative Interviews, Focus Groups, Systematic Reviews, Content Analysis, Cognitive Neuroscience (EEG & Eye Tracking), Longitudinal Cohort Surveys, Mediation and Moderation Analysis, Latent Class and Latent Transition Analysis.

If you are interested in any of the above please get in touch.

SELECTED FUNDED RESEARCH GRANTS – $7.8 million in total grant income

> Project title: Assessing Energy Inequity and the Distributional Effects of Energy Policies
> Funder: Australian Government, Department of Industry, Science,  Energy and Resources
> Grant holders: Bedggood, R., Gordon, R., Russell-Bennet, R., McAndrews, R., Letheren, K., Reade, L., Miller, W., Gardener, J., Prouschi, L.
> Funding award & dates: $495,000 (Mar 2020-Oct 2020)

> Project title: In it to win it – An interdisciplinary investigation of sports betting
> Funder: Australian Research Council Discovery Grant
> Grant holders: Gordon R, Reith G, Waitt G, Ciorciari J, Gurrieri L
> Funding award & dates: $267,000 (Jan 2019-Jan 2022)

> Project title: Exploring the nexus of energy use, ageing, and health and wellbeing among older Australians
> Funder: Energy Consumers Australia
> Grant Holders:Gordon R, Waitt G, Cooper P
> Funding award & dates: $98,934 (Sep 2017-May 2019)

> Project title: Using social marketing to support energy efficiency practices among low income families
> Funder: Energy Australia/Macquarie University Enterprise Partnership Scheme
> Grant Holders: Gordon R
> Funding award & dates: $40,000 (Jan 2017-Mar 2018)

> Project title: Selling The Punt: An interdisciplinary analysis of the extent & impact of sports wagering marketing strategies in Australia
> Funder: Australian Research Council Discovery Grant
> Grant holders: Thomas S, Daube M, Gordon R, Hastings G, Derevensky J
> Funding award & dates: $192,483 (Jan 2014-Dec 2016)

> Project title: Workplace bullying research project
> Funder: Beyondblue
> Grant holders: Magee C, Gordon R, Oades L, Caputi P
> Funding award & dates: $100,000 (Jan 2014-Nov 2015)

> Project title: Alcohol policy interventions in Scotland & England
> Funder: National Preventive Research Initiative (ESRC/MRC)
> Grant holders: Hastings G, MacKintosh A, Meier P, Harris F, Gordon R
> Funding award & dates: £1,054,241 (Jan 2012-Jun 2015)

This information has been contributed by Professor Ross Gordon.

Publications

For publications by this staff member, visit QUT ePrints, the University's research repository.

Research projects

Grants and projects (Category 1: Australian Competitive Grants only)

Title
In It to Win It: An Interdisciplinary Investigation of Sports Betting
Primary fund type
CAT 1 - Australian Competitive Grant
Project ID
DP190101405
Start year
2019
Keywords
Gambling; Sports Betting; Betting Apps
Title
Selling the Punt: An Interdisciplinary Analysis of the Extent and Impact of Sports Wagering Marketing Strategies in Australia
Primary fund type
CAT 1 - Australian Competitive Grant
Project ID
DP140102210
Start year
2014
Keywords
critical marketing, public health, sports wagering