Personal details

Dr Paula Dootson
Professor and Chair in Digital Economy (acting)
QUT Business School,
Senior Lecturer in Digital Economy
QUT Business School,
Sessional Academic
QUT Business School,
Discipline *
+61 7 3138 5312
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Doctor of Philosophy (Queensland University of Technology), Bachelor of Business (Public Relations with Distinction) (Queensland University of Technology), Bachelor of Business (Honours) (Queensland University of Technology)

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008


Paula is a Senior Research Fellow for the Chair in Digital Economy at the QUT Business School and domain lead for ‘Thinking in the Digital Age’ at QUT’s Institute for Future Environments. In these roles, Paula is researching how organisations transition through the digital economy and how consumers respond to changes in the market, which sometimes results in deviant or non-compliant consumer behaviour. Her research focuses on providing businesses and policymakers with evidence-based solutions to real world problems. Paula’s extensive research engagement experience saw her obtain an Outstanding Achievement in Research Collaboration Award from an International Science Advisory Panel and the Bushfire and Natural Hazards Cooperative Research Centre, and multiple Vice-Chancellor’s Performance Fund Awards from the QUT Business School. In 2017, Paula was named one of Australia’s Top Thinkers in the 2017 Conversation Yearbook. To date, Paula has brought in over $1.8 million in funding, including commercial research, consulting, and Cooperative Research Centre grants. Paula is published in outlets such as the Journal of Marketing Management, Journal of Consumer Marketing, UNSW Law Journal, and Advances in Consumer Research. Paula was awarded a PhD from QUT with studies on why everyday consumers engage in deviant consumer behaviour. Paula also holds a Bachelor of Business (Honours) degree, where she was awarded a QUT Medal for academic excellence, and a Bachelor of Business degree from QUT.

This information has been contributed by Dr Paula Dootson.


Paula is an internationally accredited educator, as a Fellow of the Higher Education Academy, now known as AdvanceHE.

Current courses:

  • Executive Education short courses via QUTeX
  • GS73 Master of Business Administration (Digital MBA) (QUT Business School, postgraduate)
  • MGN425 Innovation in Practice (QUT Business School, postgraduate)

Guest lecturer:

  • DXH601 Integrated Experience Design (QUT School of Design, undergraduate)
  • IAB202 Business of Information Technology (QUT School of Information Systems, undergraduate)

Past courses:

  • BSB114 Marketing (QUT Business School, undergraduate)
  • AMB200 Consumer Behaviour (QUT Business School, undergraduate)
  • AMB201 Marketing and Audience Research (QUT Business School, undergraduate)
  • AMB263 Introduction to Public Relations (QUT Business School, undergraduate)
This information has been contributed by Dr Paula Dootson.


For publications by this staff member, visit QUT ePrints, the University's research repository.