Paula is a Senior Research Fellow for the Chair in Digital Economy at the QUT Business School and domain lead for ‘Thinking in the Digital Age’ at QUT’s Institute for Future Environments. In these roles, Paula is researching how organisations transition through the digital economy and how consumers respond to changes in the market, which sometimes results in deviant or non-compliant consumer behaviour. Her research focuses on providing businesses and policymakers with evidence-based solutions to real world problems. Paula’s extensive research engagement experience saw her obtain an Outstanding Achievement in Research Collaboration Award from an International Science Advisory Panel and the Bushfire and Natural Hazards Cooperative Research Centre, and multiple Vice-Chancellor’s Performance Fund Awards from the QUT Business School. In 2017, Paula was named one of Australia’s Top Thinkers in the 2017 Conversation Yearbook. To date, Paula has brought in approx. $2.5 million in funding, including commercial research, consulting, and Cooperative Research Centre grants. Paula is published in outlets such as the Journal of Marketing Management, Journal of Consumer Marketing, UNSW Law Journal, and Advances in Consumer Research. Paula was awarded a PhD from QUT with studies on why everyday consumers engage in deviant consumer behaviour. Paula also holds a Bachelor of Business (Honours) degree, where she was awarded a QUT Medal for academic excellence, and a Bachelor of Business degree from QUT.