Professor Larry Neale
Faculty of Business & Law,
School of Advertising, Marketing & PR
Biography
Larry Neale is Professor of Marketing and Associate Dean, Learning & Teaching at Queensland University of Technology in Brisbane, Australia. Larry currently teaches Marketing Strategy into the MBA and Executive MBA programs, and previously taught Marketing Principles for undergraduates where there were more than 1800 students in his class! Professor Neale has won national and international awards for his teaching which focuses on providing authentic learning experiences for his students. As academic coach and advisor to the successful QUT International Case Competition team, Larry has trained and mentored QUT students participating in university business competitions globally. Larry’s current research interests include consumer ethics, ritual consumption and sports marketing. With a practitioner background in small business, market research and consulting, he understands the power and challenges of using new technology to market products worldwide. Larry's research and teaching activities frequently take him to Asia and the United States as an instructor, presenter and facilitator.Research Interests
- Sports marketing
- Consumer ethics
- Ritual consumption
Personal details
Positions
- Professor
Faculty of Business & Law,
School of Advertising, Marketing & PR
Research field
Marketing
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008
Qualifications
- PhD (University of Western Aust.)
Teaching
Teaching Interests
- Marketing principles
- Consumer behaviour
- Marketing Strategy
Publications
- Lee, R., Hoe Looi, K., Faulkner, M. & Neale, L. (2021). The moderating influence of environment factors in an extended community of inquiry model of e-learning. Asia Pacific Journal of Education, 41(1), 1–15. https://eprints.qut.edu.au/207723
- Greer, D., Cathcart, A. & Neale, L. (2020). Teaching business, management and accountancy. In S. Marshall (Ed.), A Handbook for Teaching and Learning in Higher Education: Enhancing Academic Practice (pp. 276–290). Routledge. https://eprints.qut.edu.au/203261
- Fazal E Hasan, S., Mortimer, G., Lings, I. & Neale, L. (2017). Examining the antecedents and consequences of gratitude. Journal of Services Marketing, 31(1), 1–34. https://eprints.qut.edu.au/102522
- Baazeem, T., Mortimer, G. & Neale, L. (2016). Conceptualising the relationship between shopper religiosity, perceived risk and the role of moral potency. Journal of Consumer Behaviour, 15(5), 440–448. https://eprints.qut.edu.au/113578
- Neale, L., Robbie, R. & Martin, B. (2016). Gender identity and brand incongruence: When in doubt, pursue masculinity. Journal of Strategic Marketing, 24(5), 347–359. https://eprints.qut.edu.au/90045
- Greer, D., Cathcart, A. & Neale, L. (2016). Helping doctoral students teach: transitioning to early career academia through cognitive apprenticeship. Higher Education Research and Development, 35(4), 712–726. https://eprints.qut.edu.au/91941
- Mortimer, G., Neale, L., Fazal E Hasan, S. & Dunphy, B. (2015). Investigating the factors influencing the adoption of m-banking: A cross cultural study. International Journal of Bank Marketing, 33(4), 1–39. https://eprints.qut.edu.au/84332
- Cathcart, A., Greer, D. & Neale, L. (2014). Learner-focused evaluation cycles: facilitating learning using feedforward, concurrent and feedback evaluation. Assessment and Evaluation in Higher Education, 39(7), 790–802. https://eprints.qut.edu.au/65471
- Neale, L., Bellman, S., Treleaven-Hassard, S., Robinson, J. & Varan, D. (2013). Unlocking the 'reminder' potential when viewers pause programs: Results from a laboratory test of a new online medium. Journal of Advertising Research, 53(4), 444–454. https://eprints.qut.edu.au/72908
- Neale, L. & Fullerton, S. (2010). The international search for ethics norms: Which consumer behaviors do consumers consider (un)acceptable? Journal of Services Marketing, 24(6), 476–486. https://eprints.qut.edu.au/39696
QUT ePrints
For more publications by Larry, explore their research in QUT ePrints (our digital repository).
Awards
- Type
- Academic Honours, Prestigious Awards or Prizes
- Reference year
- 2015
- Details
- Vice Chancellor's Excellence Award, Partnerships and Engagement
- Type
- Academic Honours, Prestigious Awards or Prizes
- Reference year
- 2015
- Details
- Best Practice in International Education
- Type
- Fellowships
- Reference year
- 2015
- Details
- Awarded senior fellow of HEA, UK
- Type
- Academic Honours, Prestigious Awards or Prizes
- Reference year
- 2014
- Details
- Only the second academic from outside North America to win this award in the 503 year history of this conference.
- Type
- Academic Honours, Prestigious Awards or Prizes
- Reference year
- 2010
- Details
- Winner of the Cengage/Pride Ferrell Innovations in Teaching Award