Personal details

Name
Associate Professor Gary Mortimer
Position(s)
Associate Professor
QUT Business School,
Advertising, Marketing and Public Relations
Discipline *
Marketing
Phone
+61 7 3138 5084
Email
Location
View location details (QUT staff and student access only)
Identifiers and profiles
ORCID iD Twitter
Qualifications

Doctor of Philosophy (Griffith University), Graduate Certificate (Queensland University of Technology)

Professional memberships
and associations

Background
Associate Professor Gary Mortimer is an active researcher in the areas of food retailing, retail marketing and consumer behaviour. He has published and presented papers in this area.
Prior to joining QUT, Gary spent over 25 years working with some of Australia’s largest general merchandise and food retailers. Dr Mortimer was appointed to the Advisory Board of the Institute of Food Products Marketing, Philadelphia (US) and holds editorial board positions with the Journal of Retailing and Consumer Services and the International Journal of Bank Marketing.
Widely recognized as Australia’s leading retail expert, he is a regular commentator across newspapers, current affairs, television and radio. Associate Professor morning was appointed as Channel Nine’s Consumer Expert in 2018 and works exclusively with Nine’s news and current affairs programs.
Previous Industry Projects

  • 2018: Examining Consumers Loyalty and Trust of Retail Brands. Prepared for Elevate and Customology  Australia.
  • 2018: Identifying the external factors which impact profitability of a franchised retail business. Prepared for National Retailers Association, Australia.
  • 2017: Maroochydore City Centre Retail 2040 – The Future is Bright – Produced and funded by Sun Central and Sequel PR.
  • 2017: WOW Switching Moments Executive Summary and Future Directions – Produced and funded by Woolworths Pty Ltd.
  • 2017: Interrupting Moments – Stage 1 – Produced and funded by Woolworths Pty. Ltd.
  • 2017: Interrupting Moments – Stage 2 – Produced and funded by Woolworths Pty. Ltd.
  • 2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Warwick – Prepared for and funded by National Retailers Association.
  • 2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Pittsworth – Prepared for and funded by National Retailers Association.
  • 2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Stanthorpe – Prepared for and funded by National Retailers Association
  • 2015: Investigating the impact of extended four day Christmas retail closures in regional cities. Prepared for the Retailers Association of Australia
  • 2014: Understanding the drivers and barriers to extended retail trading hours for regional communities – Prepared for and funded by National Retailers Association
  • 2013: Leaders in Local: Exploring Consumers‘ Purchase Intentions of Locally Produced Foods. Prepared for and funded by Woolworths Supermarkets.
  • 2013: Determining Customer Profiles and Shopping Motives. Prepared for and funded by Precision Group (Macarthur Central)
  • 2011: Investigating the Value Proposition for Frozen Meat Products. Prepared for and funded by IMT Meats Pty Ltd.

Current Research Projects
Associate Professor Mortimer is currently recruiting high performing Honours, Masters and PhD students to work with him on important and emergent research topics. 
Self-gifting: identifying cultural differences
https://www.qut.edu.au/research/study-with-us/student-topics/topics/self-gifting-identifying-cultural-differences
Self-gifting: examining contexts and categories
https://www.qut.edu.au/research/study-with-us/student-topics/topics/self-gifting-examining-contexts-and-categories
The demise of the ethical shopper: shifting non-ethical consumption to ethical behaviour
https://www.qut.edu.au/research/study-with-us/student-topics/topics/the-demise-of-the-ethical-shopper-shifting-non-ethical-consumption-to-ethical-behaviour

Keywords

Shopping Behaviour, Grocery/Food Shopping, Male Shopping Behaviour, Retail Operations, Supermarket Shopping Behaviour, Consumer Healthcare and Pharmacy, Self Gifting and Self Directed Consumer Behaviour, Retailing

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Biography

Background
Associate Professor Gary Mortimer is an active researcher in the areas of food retailing, retail marketing and consumer behaviour. He has published and presented papers in this area.
Prior to joining QUT, Gary spent over 25 years working with some of Australia’s largest general merchandise and food retailers. Dr Mortimer was appointed to the Advisory Board of the Institute of Food Products Marketing, Philadelphia (US) and holds editorial board positions with the Journal of Retailing and Consumer Services and the International Journal of Bank Marketing.
Widely recognized as Australia’s leading retail expert, he is a regular commentator across newspapers, current affairs, television and radio. Associate Professor morning was appointed as Channel Nine’s Consumer Expert in 2018 and works exclusively with Nine’s news and current affairs programs.
Previous Industry Projects

  • 2018: Examining Consumers Loyalty and Trust of Retail Brands. Prepared for Elevate and Customology  Australia.
  • 2018: Identifying the external factors which impact profitability of a franchised retail business. Prepared for National Retailers Association, Australia.
  • 2017: Maroochydore City Centre Retail 2040 – The Future is Bright – Produced and funded by Sun Central and Sequel PR.
  • 2017: WOW Switching Moments Executive Summary and Future Directions – Produced and funded by Woolworths Pty Ltd.
  • 2017: Interrupting Moments – Stage 1 – Produced and funded by Woolworths Pty. Ltd.
  • 2017: Interrupting Moments – Stage 2 – Produced and funded by Woolworths Pty. Ltd.
  • 2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Warwick – Prepared for and funded by National Retailers Association.
  • 2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Pittsworth – Prepared for and funded by National Retailers Association.
  • 2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Stanthorpe – Prepared for and funded by National Retailers Association
  • 2015: Investigating the impact of extended four day Christmas retail closures in regional cities. Prepared for the Retailers Association of Australia
  • 2014: Understanding the drivers and barriers to extended retail trading hours for regional communities – Prepared for and funded by National Retailers Association
  • 2013: Leaders in Local: Exploring Consumers‘ Purchase Intentions of Locally Produced Foods. Prepared for and funded by Woolworths Supermarkets.
  • 2013: Determining Customer Profiles and Shopping Motives. Prepared for and funded by Precision Group (Macarthur Central)
  • 2011: Investigating the Value Proposition for Frozen Meat Products. Prepared for and funded by IMT Meats Pty Ltd.

Current Research Projects
Associate Professor Mortimer is currently recruiting high performing Honours, Masters and PhD students to work with him on important and emergent research topics. 
Self-gifting: identifying cultural differences
https://www.qut.edu.au/research/study-with-us/student-topics/topics/self-gifting-identifying-cultural-differences
Self-gifting: examining contexts and categories
https://www.qut.edu.au/research/study-with-us/student-topics/topics/self-gifting-examining-contexts-and-categories
The demise of the ethical shopper: shifting non-ethical consumption to ethical behaviour
https://www.qut.edu.au/research/study-with-us/student-topics/topics/the-demise-of-the-ethical-shopper-shifting-non-ethical-consumption-to-ethical-behaviour

This information has been contributed by Associate Professor Gary Mortimer.

Teaching

Teaching interests

  • International Logistics
  • Logistics Operations 
  • Market Research
  • Retail Marketing Principles.

This information has been contributed by Associate Professor Gary Mortimer.

Experience

Background

Dr Gary Mortimer is an active researcher in the areas of food retailing, retail operations and shopping behaviour, particularly consumer behaviour in food retailing and shopping. He has published and presented papers in this area.

Prior to joining QUT, Dr Mortimer spent over 20 years working with some of Australia’s largest general merchandise and food retailers. Dr Mortimer was appointed to the Advisory Board of the Institute of Food Products Marketing, Philadelphia (US) in 2012 and sits on the council of the Australian Marketing Institute. Considered a retail expert, he is a regular commentator across newspapers, current affairs, television and radio.

Previous Industry Projects

  • 2015: Investigating the impact of extended four day Christmas retail closures in regional cities. Prepared for the Retailers Association of Australia
  • 2014: Understanding the drivers and barriers to extended retail trading hours for regional communities – Prepared for and funded by National Retailers Association
  • 2013: Leaders in Local: Exploring Consumers‘ Purchase Intentions of Locally Produced Foods. Prepared for and funded by Woolworths Supermarkets.
  • 2013: Determining Customer Profiles and Shopping Motives. Prepared for and funded by Precision Group (Macarthur Central)
  • 2011: Investigating the Value Proposition for Frozen Meat Products. Prepared for and funded by IMT Meats Pty Ltd.

2013: Online Customer Experience: What is the experience and how is it different for frequent and
Current Research Projects

Dr Mortimer is currently recruiting high performing Honours, Masters and PhD students to work with him on important and emergent research topics. 

Examining the Asian consumers’ perceptions of Australian fresh foods
http://www.qut.edu.au/research/our-research/student-topics/examining-the-asian-consumers-perceptions-of-australian-fresh-foods

Clinical trials or pharmacist advice: The influence on health consumers’ perceptions of trust and decision making
http://www.qut.edu.au/research/our-research/student-topics/clinical-trials-or-pharmacist-advice-the-influence-on-health-consumers-perceptions-of-trust-and-decision-making

The demise of the ethical shopper: shifting non-ethical consumption to ethical behaviour
http://www.qut.edu.au/research/our-research/student-topics/the-demise-of-the-ethical-shopper-shifting-non-ethical-consumption-to-ethical-behaviour

Do packaging aesthetics affect perceptions of taste and purchase intentions?
http://www.qut.edu.au/research/our-research/student-topics/do-packaging-aesthetics-affect-perceptions-of-taste-and-purchase-intentions

Do shoppers really care about buying local foods?
http://www.qut.edu.au/research/our-research/student-topics/do-shoppers-really-care-about-buying-local-foods

The sport of shopping: conceptualisation and scale development
http://www.qut.edu.au/research/our-research/student-topics/the-sport-of-shopping-conceptualisation-and-scale-development

This information has been contributed by Associate Professor Gary Mortimer.

Publications


For more publications by this staff member, visit QUT ePrints, the University's research repository.

Awards

Awards and recognition

Type
Academic Honours, Prestigious Awards or Prizes
Reference year
2012
Details
National Finalist Award - Australian Supply Chain and Logistics Association - Training, Education and Development
Type
Academic Honours, Prestigious Awards or Prizes
Reference year
2012
Details
A $5000 award in 'recognition of significant and superior contribution to the work of the university
Type
Academic Honours, Prestigious Awards or Prizes
Reference year
2012
Details
Supply Chain & Logistics Association Australia (SCLAA) - Queensland Finalist - Training, Education and Development awarded
Type
Academic Honours, Prestigious Awards or Prizes
Reference year
2013
Details
Awarded the Australian Supply Chain and Logistics Association (ASCLA) Award (High Commendation, Training, Education and Development Award)2013
Type
Advisor/Consultant for Industry
Reference year
2012
Details
Australian Self Medicating Industry Annual Conference - Invited speaker and panellist. Presented; "Consumer insights into the Healthcare Channel"
Type
Advisor/Consultant for Industry
Reference year
2012
Details
Invited at speak at the Australian Professional Pharmacist Conference. Presented; "Insight into the Pain Customer - How to Improve the Value Proposition for Community Pharmacy"
Type
Appointment to State/National/International Reference Group or Government Committees
Reference year
2016
Details
Appointed to the Institute of Food Products Marketing (US) Advisory Board Member. This international institute is based in Philadelphia, US and is linked to St Joseohs University, Phil. and the Journal of Food Products Marketing.
Type
Funding Award
Reference year
2012
Details
A QUT Business School Faculty Grant awarded: Unit Price Usage and Rule-Based Learning Theory: Measuring the Effect of Consumer Education on Grocery Shopping Expenditure. Funding $10,000
Type
Keynote Speaker/Expert Panel Member/Invited Speaker for a Conference
Reference year
2012
Details
Invited speaker and panellist. Presented; Consumer insights into the Healthcare Channel
Type
Academic Honours, Prestigious Awards or Prizes
Reference year
2011
Details
Awarded Best Paper in Track (Segmentation)- The Emergent Male Grocery Shopper: An Identification of Male Supermarket Shopper Types