Mr Michael Klaehn

Biography

I’m an experienced marketing specialist and awarded educator, but my 25-year career actually started in film and video production working with the likes of Steve Irwin and Disney, producing content that audiences enjoy, engage with and love. I’ve worked with Governments, ASX listed companies, Small and Medium Enterprises (SME) as well as Startups to help build their brand presence. I’ve developed brand content and campaigns for iconic brands such as Coca Cola, Heinz, Telstra and Suncorp. My natural curiosity for technology combined with my communications and strategic skills has helped many organisations transform their own marketing to incorporate social media, email, e-commerce and automated communications into their marketing strategies. My combined skills and experience as a marketing professional and university academic has helped organisations to grow and achieve their objectives by telling their own brand stories through digital and traditional channels. Areas of expertise: * Business & marketing strategy * Advertising and creative strategy * Social media strategy and content development * Digital Transformation Specialist with CX focus * Data analytics and insights * Technology fluent across E-commerce, marketing automation, Martech and Adtech stacks * Video production experience for broadcast and corporate * Podcast production planning and hosting * Leading, mentoring and management of teams * Event speaking and media commentary: print/online, radio and TV * Development and delivery of education programs for University and corporate professional education