Personal details

Name
Mr Michael Klaehn
Position(s)
Educator (Communication)
Division of International,
International College,
University Entry Programs
Discipline *
Marketing
Phone
+61 7 3138 9731
Email
Location
View location details (QUT staff and student access only)
Identifiers and profiles
ORCID iD LinkedIn
Qualifications

Bachelor of Commerce (Griffith University), Bachelor of Business (Advertising) (Queensland University of Technology)

Professional memberships
and associations

Fellow – Higher Education Academy

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Biography

I’m an experienced marketing specialist and awarded educator, but my 25-year career actually started in film and video production working with the likes of Steve Irwin and Disney, producing content that audiences enjoy, engage with and love. I’ve worked with Governments, ASX listed companies, Small and Medium Enterprises (SME) as well as Startups to help build their brand presence. I’ve developed brand content and campaigns for iconic brands such as Coca Cola, Heinz, Telstra and Suncorp. My natural curiosity for technology combined with my communications and strategic skills has helped many organisations transform their own marketing to incorporate social media, email, e-commerce and automated communications into their marketing strategies. My combined skills and experience as a marketing professional and university academic has helped organisations to grow and achieve their objectives by telling their own brand stories through digital and traditional channels.

Areas of expertise:
• Business & marketing strategy
• Advertising and creative strategy
• Social media strategy and content development
• Digital Transformation Specialist with CX focus
• Data analytics and insights
• Technology fluent across E-commerce, marketing automation, Martech and Adtech stacks
• Video production experience for broadcast and corporate
• Podcast production planning and hosting
• Leading, mentoring and management of teams
• Event speaking and media commentary: print/online, radio and TV
• Development and delivery of education programs for University and corporate professional education

This information has been contributed by Mr Michael Klaehn.

Teaching

Michael Klaehn has worked part time as a lecturer and tutor with the Business Faculty’s School of Advertising, Marketing and Public Relations, the Creative Industries School of Communication and the QUT International College (QUTIC).

Areas taught include:

  • Social Media Strategy
  • Content Development
  • Digital Strategy
  • Marketing Strategy
  • Integrated Communications Communications
  • Creative Advertising and Strategy
  • Copywriting and Art Direction
  • Consumer Behaviour
  • Media Planning
  • Academic Communication

Michael’s main areas of interest are focused on Social Media and how it is used for Marketing and Advertising. He has also developed and presented corporate and professional education training for government and industry clients in the areas of social media and marketing communications.

Michael also received a Vice-Chancellors Award for Excellence and was nominated for a Vice-Chancellor’s Performance Award.

This information has been contributed by Mr Michael Klaehn.