Personal details

Dr Max Briggs
Faculty of Business & Law,
School of Advertising, Marketing & PR
Discipline *
+61 7 3138 1820
+61 7 3138 1811
View location details (QUT staff and student access only)

Doctor of Philosophy, Economics (University of Queensland), MBA (University of Queensland), GDEdAdmin (Hawthorn Inst. of Education), Dip.Training & Devel (South Aust. Coll. of Adv. Ed.), CertT

Professional memberships
and associations

Name            Dr Maxwell BriggssPosition       Lecturer, QUT Business School, Advertising, Marketing and Public RelationsDiscipline   MarketingPhone          +61 7 3138 1820Fax               +61 7 3138 1811Email    PhD (University of Queensland)Keywords    Macro-Marketing, Innovation, Societal Marketing, Sustainability; Economic Development.

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008


Max Briggs is a lecturer at Queensland University of Technology in the QUT Business School.  He has worked on national community and industry reform projects in developing countries and Australia.

In PNG he introduced reforms in tailoring academic oriented curriculum to practical applications in business and community welfare, adopted nationally in the Schools Community Extension Project.

He has developed and managed broadcast quality TV programs on education and training topics.

In Queensland Premiers Department Multifunction Polis [MFP] task force, prepared Queensland’s submission for a proposed future city incorporating futuristic new industries and international collaboration, involving analysis & planning for industry reform and the future economy of Australia.
Societal: Macro issues relating to marketing and business practices and addressing the question:

How can marketing more effectively contribute to and address the needs of society? 

Issues of sustainability, economic efficiency and value, and societal welfare. Example: appraisal of marketing activities at industry level where industry institutions control and placate competitive practice to the point of market failure by impeding innovation that may result in better outcomes for society.

Innovation and change: His expertise relating to innovation and change is built on extensive knowledge and experience with the complementing areas of the innovation adoption process and marketing to consumers. In essence this includes understanding how the attributes of a product or offering constitute benefits to all parties with particular emphasis on defining the value proposition in terms of addressing relevant benefits and needs.

Current:  Tourism in Emerging Economies;  Poorly Performing Market Systems; Sustainable Transportation; Corporate Entry to Emerging Economies.

Earlier: MFP; PNG Curriculum; CAMCOS: Noosa to Brisbane Rail; MFP New Industries; NQ Regional plan for MFP;  Value added tourism Ipswich; Sumatra Tourism Development;  Innovation and the city.

Video production center – development of national video production network 1986 – 88 Best educational video award; Grain export markets research.



Book:    Big Project Dev, Lambert.

Journals: Innovation and the City Marketing Intelligence and Planning; Pegasus New Town, Marketing Intelligence and Planning; Automotive Modal Lock-in, Transport Economics and Policy

Projects: Queensland MFP Proposal; Future North:  MFP for North Queensland.


Recognition:  PhD [A strategic evaluation of the MFP] included in Queensland’s Sesquicentennial library collection of historically significant documents.


This information has been contributed by Dr Max Briggs.


Teaching interests

  • Marketing Management
  • Innovation
  • Contemporary Issues in Marketing / Macro-Marketing
This information has been contributed by Dr Max Briggs.


For publications by this staff member, visit QUT ePrints, the University's research repository.