- Dr Lisa Tam
QUT Business School,
Advertising, Marketing and Public Relations
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PhD (Purdue University), MPhil (Chinese University of Hong Kong), MStratPR (University of Sydney), BA (University of Sydney)
integrated marketing communications, public relations, public diplomacy, construct development and measurement
Hi! I am a Lecturer (Assistant Professor) in Advertising and Public Relations at the QUT Business School, and a Research Affiliate of the Debiasing and Lay Informatics (DaLI) lab at the University of Oklahoma.
As a boundary-spanner between academia and industry, I have worked on projects to which I make conceptual and methodological contributions to develop research instruments, measurement scales, and analytical models, to identify problems, manage their causes and develop approaches to solving them. I work closely with students, faculty colleagues from different disciplines, and industry partners to translate research findings into practical outcomes.
I have published using both qualitative and quantitative methods. In consideration of validity, reliability, and generalizability, I frequently use Structural Equation Modeling to test measurement instruments and causal models.
My research focuses on (a) public relations and integrated communications, (b) relational approach to public diplomacy, and (c) construct development and measurement.
I have been blessed with the following recognitions and opportunities:
- 2018 Most Dedicated Reviewer, awarded by ICA Public Relations Division
- 2017-18 Two Commercial and Consultancy Projects, funded by industry partners and administered by QUT
- 2017-18 Three Research Grants, respectively awarded by three research units at QUT
- 2017-18 Two-Year Postdoctoral Research Fellowship at Level B (equivalent to Lecturer/Assistant Professor), funded by QUT Business School
- 2016 Page & Johnson Legacy Scholar, awarded by Arthur W. Page Center
- 2015-16 Three Research Grants, respectively awarded by three research units at La Trobe University
- 2014 Purdue Research Fellowship, awarded by Purdue Graduate School
- 2014 Peter Depreceny Corporate Communication Award, awarded by International Public Relations Research Conference
- 2012-16 Four-Year Ph.D. Teaching Assistantship and Tuition Waiver, funded by Purdue University
- 2010-12 Three Outstanding Teaching Awards, awarded by the Chinese University of Hong Kong
- 2011 Top Student Paper, awarded by NCA Communication and Social Cognition Division
- 2011 Media Academy Fellow, Salzburg Global Seminar (with scholarship from Journalism Education Foundation)
- 2010-12 Two-Year M.Phil. Teaching and Research Assistantships, funded by Chinese University of Hong Kong
I received my Ph.D. from Purdue University in May 2015. Prior to joining QUT, I was Lecturer (Assistant Professor) in Strategic Communication at La Trobe University. My research outputs can be found on ResearchGate.
My teaching is guided by three broad principles: relationship-centered, profession-centered, and diversity-centered. I work with industry advisors and tutors to develop teaching content and authentic assessments and regularly seek feedback from students. I also manage the “student engagement” portfolio within the School’s Engagement Committee, leading initiatives to connect students with industry professionals.
I have taught the following classes:
QUT Business School, Australia (2017-present)
- AMB263 Introduction to Public Relations
- AMN405 Decisions and Issues in Integrated Marketing Communication (postgraduate)
- AMN465 Public Relations Management (postgraduate)
La Trobe University, Australia (2015-17)
- STC1WSC Writing for Strategic Communication
- STC1CAM Campaigns: Strategy, Analysis, and Design
- STC2CTA Communication Theory and Analysis
- STC5SOC Strategic Communication in Society (postgraduate)
- STC5RES Strategic Communication Research (postgraduate)
- STC5THP Strategic Communication Thesis (postgraduate)
Purdue University, USA (2012-15)
- COM114 Fundamentals of Speech Communication
- COM114e Fundamentals of Speech Communication (for engineering students)
- COM314 Advanced Presentational Speaking
- COM325 Interviewing: Principles and Practices
- COM325 Interviewing: Principles and Practices (“Summer in Siena” study abroad program)
Chinese University of Hong Kong (2010-12)
- COMM2910 News Analysis
- COMM4140 International Communication
For publications by this staff member, visit QUT ePrints, the University's research repository.