Professor Gayle Kerr

Profile image of Professor Gayle Kerr

Faculty of Business & Law,
School of Advertising, Marketing & PR


Personal details

Positions

Professor
Faculty of Business & Law,
School of Advertising, Marketing & PR

Keywords

Advertising, Digital and social media, Advertising management and strategy, Advertising self regulation, Integrated Marketing Communication, Integrated Marketing Communication education, Advertising education

Research field

Marketing

Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Qualifications

  • Doctor of Philosophy (Queensland University of Technology)

Professional memberships and associations

Founding President, Australian and New Zealand Academy of Advertising American Academy of Advertising

Teaching

Teaching interests

  • Integrated marketing communication (IMC)
  • Data and decision making
  • Content creation and management
  • Advertising campaigns

Publications

QUT ePrints

For more publications by Gayle, explore their research in QUT ePrints (our digital repository).

View more publications

Filter publications:

A complete list of publications is available at: https://www.qut.edu.au/about/our-people/academic-profiles/gf.kerr

Awards