Personal details

Dr Kate Letheren
Research Fellow for Centre for Behavioural Economics
Faculty of Business & Law,
School of Economics & Finance
Discipline *
+61 7 3138 4026
View location details (QUT staff and student access only)
Identifiers and profiles
ORCID iD Twitter LinkedIn

Dr of Philosophy - The importance of Individual Difference (Queensland University of Technology)

Professional memberships
and associations
  • Fellow, The Higher Education Academy
  • Member, Australian Marketing Institute
  • Member, Academy of Marketing Science
  • Member, European Academy of Marketing
* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008


Dr Kate Letheren is a researcher in the QUT Business School. She is an active researcher in the areas of consumer psychology and communications, with a specific focus on anthropomorphism, anthropomorphic tendency, spokes-characters and robotics. Her work has been published in journals such as the European Journal of Marketing and Tourism Management. Dr Letheren also holds a research interest in marketing education, and sits on the editorial board for the Journal for the Advancement of Marketing Education and the Marketing Education Review.In 2015, Dr Letheren was awarded a Fellowship from the Higher Education Academy in recognition of her approach to teaching and learning.

This information has been contributed by Dr Kate Letheren.


Teaching Interests

  • Consumer Psychology
  • Services Marketing
  • Digital Marketing
  • Social Marketing
This information has been contributed by Dr Kate Letheren.


Previous Academic Appointments

  • Lecturer
  • Postdoctoral Research Fellow
  • Senior Research Associate
This information has been contributed by Dr Kate Letheren.


For publications by this staff member, visit QUT ePrints, the University's research repository.