Personal details

Dr Kate Letheren
Research Fellow for Centre for Behavioural Economics
Faculty of Business & Law,
School of Economics & Finance
Discipline *
+61 7 3138 4026
View location details (QUT staff and student access only)
Identifiers and profiles
ORCID iD Twitter LinkedIn

Dr of Philosophy - The importance of Individual Difference (Queensland University of Technology)

Professional memberships
and associations
  • Fellow, The Higher Education Academy
  • Member, Australian Marketing Institute
  • Member, Academy of Marketing Science
  • Member, European Academy of Marketing
* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008


Dr Kate Letheren is a researcher in the QUT Business School. She is an active researcher in the areas of consumer psychology and communications, with a specific focus on anthropomorphism, anthropomorphic tendency, and humanised technology like robots or artificial intelligence (AI). Her work has been published in journals such as the European Journal of Marketing and Tourism Management. Dr Letheren also holds a research interest in marketing education, and sits on the editorial board for the Journal for the Advancement of Marketing Education and the Marketing Education Review.In 2015, Dr Letheren was awarded a Fellowship from the Higher Education Academy in recognition of her approach to teaching and learning.

This information has been contributed by Dr Kate Letheren.


Teaching Interests

  • Consumer Psychology
  • Services Marketing
  • Digital Marketing
  • Social Marketing
This information has been contributed by Dr Kate Letheren.


Previous Academic Appointments

  • Lecturer
  • Postdoctoral Research Fellow
  • Senior Research Associate
This information has been contributed by Dr Kate Letheren.


For publications by this staff member, visit QUT ePrints, the University's research repository.