Associate Professor
HS Jin
Faculty of Business & Law,
School of Advertising, Marketing & PR
Biography
Dr Hyun Seung “HS” Jin (Ph.D., University of North Carolina at Chapel Hill) is an Associate Professor in the School of Advertising, Marketing and Public Relations at the QUT Business School. Prior to joining QUT, Dr Jin worked at Samsung Co. in Seoul, Korea and taught advertising at Kansas State University and marketing at the University of Missouri at Kansas City in the United States. Dr Jin has published articles in Journal of Consumer Psychology, Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, European Journal of Marketing, Psychology & Marketing, Journal of Business Research, Journal of Consumer Affairs, Tourism Management, Journal of Strategic Marketing, Personality and Individual Differences, and others.Research interests:
- Consumer behaviour/advertising, pro-social behavior, and artificial intelligence/social robots
- Advertising/IMC
- Consumer behaviour
- Digital marketing
- Research methods and data analytics
- Presidential Award for Excellence in Teaching, Kansas State University, 2009
- Best Paper Award, American Marketing Association Summer Conference, 2005
- Best Paper Award, Association for Education in Journalism & Mass Communication, 2005
- Stamey Outstanding Undergraduate Teaching Award, Kansas State University, 2005
Personal details
Positions
- Associate Professor
Faculty of Business & Law,
School of Advertising, Marketing & PR
Keywords
Advertising, Integrated Marketing Communication, Consumer Behavior, Social Marketing
Research field
Marketing
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008
Qualifications
- Doctor of Philosophy (University of North Carolina)
Teaching
Teaching interests:
- Advertising/IMC
- Consumer behaviour
- Digital marketing
- Research methods and data analytics
Publications
- Pham, T., Septianto, F., Mathmann, F., Jin, H. & Higgins, E. (2023). How construal–regulatory mode fit increases social media sharing. Journal of Consumer Psychology, 33(4), 668–687. https://eprints.qut.edu.au/242103
- Pham, T., Mathmann, F., Jin, H. & Higgins, E. (2023). How regulatory focus–mode fit impacts variety-seeking. Journal of Consumer Psychology, 33(1), 77–96. https://eprints.qut.edu.au/233787
- Fanggidae, J., Jin, H., Kim, H. & Kelly, L. (2023). When altruistic decisions shape egoistic motives: motivation shift in sequential charitable support. International Journal of Advertising, 42(6). https://eprints.qut.edu.au/240389
- Jin, H., Kerr, G., Suh, J., Kim, H. & Sheehan, B. (2022). The power of creative advertising: creative ads impair recall and attitudes toward other ads. International Journal of Advertising, 41(8), 1521–1540. https://eprints.qut.edu.au/231355
- Murray, S., Jin, H. & Martin, B. (2022). The role of shopping orientation in variety-seeking behaviour. Journal of Business Research, 145, 188–197. https://eprints.qut.edu.au/231490
- Jin, H., Kim, J., Suh, J., Sheehan, B. & Meeds, R. (2021). Ego Depletion and Charitable Support: The Moderating Role of Self-Benefit and Other-Benefit Charitable Appeals. Journal of Advertising, 50(4), 479–493. https://eprints.qut.edu.au/209189
- Ranaweera, H., Martin, B. & Jin, H. (2021). What you touch, touches you: The influence of haptic attributes on consumer product impressions. Psychology and Marketing, 38(1), 183–195. https://eprints.qut.edu.au/210502
- Sheehan, B., Jin, H. & Gottlieb, U. (2020). Customer service chatbots: Anthropomorphism and adoption. Journal of Business Research, 115, 14–24. https://eprints.qut.edu.au/199540
- Mitchell, R., Schuster, L. & Jin, H. (2020). Gamification and the impact of extrinsic motivation on needs satisfaction: Making work fun? Journal of Business Research, 106, 323–330. https://eprints.qut.edu.au/123281
- Kerr, G., Suh, J. & Jin, H. (2019). Impairment effects of creative ads on brand recall for other ads. European Journal of Marketing, 53(7), 1466–1483. https://eprints.qut.edu.au/125597
QUT ePrints
For more publications by HS, explore their research in QUT ePrints (our digital repository).
Supervision
Completed supervisions (Doctorate)
- Consumer Responses to Online Recommendations: The Effects of Language Assertiveness on Website and Product Attitudes (2020)
- Gamification and Behaviour Change: Understanding the Mechanism and its Implications for Social Marketing (2020)
- Motivation Shifting in Giving: Moral Balancing Effects in Prosocial Context (2020)
- Self-regulation and Intertemporal Consumer Impatience (2020)