Personal details

Dr HS Jin
Senior Lecturer
QUT Business School,
Advertising, Marketing and Public Relations
Discipline *
+61 7 3138 2645
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Identifiers and profiles

Doctor of Philosophy (University of North Carolina)


Advertising, Integrated Marketing Communication, Consumer Behavior, Social Marketing

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008




Dr Hyun Seung “HS” Jin (PhD, University of North Carolina at Chapel Hill) is a Senior Lecturer in the School of Advertising, Marketing and Public Relations at the QUT Business School. Prior to joining QUT, Dr Jin worked at Samsung Co. in Seoul, Korea and taught advertising at Kansas State University and marketing at the University of Missouri at Kansas City in the United States. Dr Jin has published articles in Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, European Journal of Marketing, Psychology & Marketing, Journal of Business Research, Journal of Consumer Affairs, Tourism Management, Journal of Strategic Marketing, Personality and Individual Differences, Health Marketing Quarterly, and others.

Research interests:

  • Artificial intelligence, social robot, and anthropomorphism
  • Advertising/IMC: creativity in advertising; joint effects of IMC tools
  • Consumer behaviour: consumer memory, pro-social behavior, variety seeking, consumer choice

Teaching interests:

  • Advertising/IMC
  • Consumer behaviour

Selected Journal Publications:

  • Jin, Hyun Seung, Gayle Kerr, and Jaebeom Suh (forthcoming), “Impairment Effects of Creative Ads on Brand Recall for Other Ads,” European Journal of Marketing.
  • An, Soontae, Gyale Kerr, and Hyun Seung Jin (forthcoming), “Recognizing Native Ads as Advertising: Attitudinal and Behavioral Consequences,” Journal of Consumer Affairs.
  • Martin, Brett, Hyun Seung Jin, Peter O’Connor, and Chris Hughes (forthcoming), “The Relationship between Narcissism and Consumption Behaviors: A Comparison of Measures,” Personality and Individual Differences.
  • Martin, Brett, Carolyn A. Strong, Hyun Seung Jin, Dominique Greer, and Peter O’Connor (forthcoming), “Why Do Consumers Research Their Ancestry? How Need for Closure and Self Uncertainty Influence Consumers to Seek Genealogical Products,” Journal of Business Research.
  • Martin, Brett, Kai Zhan, Ying Xian Wang, Hyun Seung Jin (forthcoming), “The Influence of Entitlement and Envy on Tourist Judgements on Missed Benefits,” Journal of Hospitality and Tourism Management.
  • Mitchell, Robert, Lisa Schuster, and Hyun Seung Jin (in press), “Gamification and the Impact of Extrinsic Motivation on Needs Satisfaction: Making Work fun?” Journal of Business Research. Published online 22 November 2018.
  • Sharifsamet, Seyedamir, Hyun Seung Jin, and Brett A. S. Martin (in press), “Marketing Destinations: The Impact of Destination Personality on Destination Attitude: The Mediating Effects of Brand Trust,” Journal of Strategic Marketing. Published online 3 July 2018.
  • Letheren, Kate, Brett Martin, and Hyun Seung Jin (2017), “Effects of Personification and Anthropomorphic Tendency on Destination Attitude and Travel Intentions,” Tourism Management, 62, 65-75.
  • Martin, Brett A. S., Hyun Seung Jin, and Nhu Vi Trang (2017), “The Entitled Tourist: The Influence of Psychological Entitlement and Cultural Distance on Tourist Judgments in a Hotel Context,” Journal of Travel & Tourism Marketing, 34 (1), 99-112.
  • Jung, Jaemin, Sung Wook Shim, Hyun Seung Jin, and Hyoungkoo Khang (2016), “Factors Affecting Attitudes and Behavioral Intention toward Social Networking Advertising: A Case of Facebook Users in South Korea,” International Journal of Advertising, 35 (2), 248-265
  • Jin, Hyun Seung (2015), “Antidepressant direct-to-consumer prescription drug advertising and public stigma of depression: The mediating role of perceived prevalence of depression,” International Journal of Advertising, 34 (2), 350-365.
  • An, Soontae, Hyun Seung Jin, and Eun Hae Park (2014), “Children’s Advertising Literacy for Advergames: Perception of the Game as Advertising,” Journal of Advertising, 43 (1), 63-72.
  • Jin, Hyun Seung and Richard J. Lutz (2013), “The Typicality and Accessibility of Consumer Attitudes toward Television Advertising: Implications for the Measurement of Attitudes toward Advertising-in-General,” Journal of Advertising, 42 (4), 343-357.
  • Jin, Hyun Seung, Soontae An, and Todd Simon (2009), “Beliefs of and Attitudes toward Political Advertising: An Exploratory Investigation” Psychology and Marketing, 26 (6), 551-568
  • Jin, Hyun Seung, Jaebeom Suh, and Todd Donavan (2008), “Salience Effects of Publicity on Advertised Brand Recall and Recognition,” Journal of Advertising, 37 (1), 43-55.
  • Jin, Hyun Seung, Xinshu Zhao, and Soontae An (2006), “Examining Effects of Advertising Campaign Publicity in a Field Study,” Journal of Advertising Research, 46 (2), 172-182.


  • Presidential Award for Excellence in Teaching, Kansas State University, 2009
  • Best Paper Award, American Marketing Association Summer Conference, 2005
  • Best Paper Award, Association for Education in Journalism & Mass Communication, 2005
  • Stamey Outstanding Undergraduate Teaching Award, Kansas State University, 2005
This information has been contributed by Dr HS Jin.


For publications by this staff member, visit QUT ePrints, the University's research repository.


Current supervisions

  • Self-regulation and Intertemporal Consumer Impatience
    PhD, Principal Supervisor
    Other supervisors: Dr Amanda Beatson, Associate Professor Clinton Weeks
  • Gamification and Behaviour Change: Understanding the Mechanism and its Implications for Social Marketing
    PhD, Principal Supervisor
    Other supervisors: Dr Lisa Schuster
  • Consumer Responses to Online Recommendations: The Effects of Langugae on Website and Product Attitudes
    PhD, Principal Supervisor
    Other supervisors: Professor Brett Martin
  • Motivation Shifting in Giving: Moral Balancing Effects in Prosocial Context
    PhD, Principal Supervisor
    Other supervisors: Dr Louise Kelly
  • The effect of the digital environment on the creative person, process and product in advertising agencies
    PhD, Associate Supervisor
    Other supervisors: Professor Gayle Kerr
  • When do large product assortments increase purchase likelihood? Investigating the moderating roles of birth order, age and fatigue
    PhD, Principal Supervisor
    Other supervisors: Dr Frank Mathmann
  • The Future is in Your Feelings: The Role of Mass Customization in Enhancing Consumer Brand Engagement
    PhD, Associate Supervisor
    Other supervisors: Professor Brett Martin