Professor Gayle Kerr
Faculty of Business & Law,
School of Advertising, Marketing & PR
Biography
BackgroundGayle is a Professor in advertising and integrated marketing communication (IMC) in the School of Advertising, Marketing, and Public Relations. Gayle worked in the creative side of advertising before joining academia more than a decade ago to teach and research in advertising and IMC. Her areas of research interest include:
- advertising self-regulation
- consumer empowerment
- digital and social media
- customer experience
- integrated marketing communication
- educational issues in both advertising and IMC.
- Digital and social media
- Self regulation of advertising
- IMC integration, synergy and measurement
- IMC and advertising planning
- Advertising management decisions
- Advertising education
- Developing a global model of advertising self regulation for the digital world.
- Understanding how people engage and avoid Paid, Earned and Owned Media.
- CX and the customer journey.
- 2017: Vice-Chancellor's Award for Excellence
- 2016: Teaching Excellence, Australian Award for University Teaching
- 2013: AAUT Citation for Outstanding Contribution to Student Learning
- 2013: Vice-Chancellor's Performance Award
- 2012: Vice-Chancellor's Award for Excellence in Leadership
- 2012: American Academy of Advertising Billy I. Ross Education Award
- 2008: Best Paper in Advertising/Marketing Communication Issues, ANZMAC.
- 2007: Best Published Paper, QUT Business School.
Personal details
Positions
- Professor
Faculty of Business & Law,
School of Advertising, Marketing & PR
Keywords
Advertising, Digital and social media, Advertising management and strategy, Advertising self regulation, Integrated Marketing Communication, Integrated Marketing Communication education, Advertising education
Research field
Marketing
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008
Qualifications
- Doctor of Philosophy (Queensland University of Technology)
Professional memberships and associations
Founding President, Australian and New Zealand Academy of Advertising American Academy of Advertising
Teaching
Teaching interests
- Integrated marketing communication (IMC)
- Data and decision making
- Content creation and management
- Advertising campaigns
Publications
- Dickinson-Delaporte, S., Mortimer, K., Kerr, G., Waller, D. & Kendrick, A. (2020). Power and responsibility: Advertising self-regulation and consumer protection in a digital world. Journal of Consumer Affairs, 54(2), 675–700. https://eprints.qut.edu.au/206634
- Kerr, G. & Richards, J. (2021). Redefining advertising in research and practice. International Journal of Advertising, 40(2), 175–198. https://eprints.qut.edu.au/206632
- Kelly, L., Kerr, G. & Drennan, J. (2020). Triggers of engagement and avoidance: Applying approach-avoid theory. Journal of Marketing Communications, 26(5), 488–508. https://eprints.qut.edu.au/122973
- Kelly, L., Kerr, G., Drennan, J. & Fazal-E-Hasan, S. (2021). Feel, think, avoid: Testing a new model of advertising avoidance. Journal of Marketing Communications, 27(4), 343–364. https://eprints.qut.edu.au/134017
- Jin, H., Kerr, G. & Suh, J. (2019). Impairment effects of creative ads on brand recall for other ads. European Journal of Marketing, 53(7), 1466–1483. https://eprints.qut.edu.au/125597
- An, S., Kerr, G. & Jin, H. (2019). Recognizing native ads as advertising: Attitudinal and behavioral consequences. Journal of Consumer Affairs, 53(4), 1421–1442. https://eprints.qut.edu.au/125015
- Schultz, D., Kerr, G. & Kitchen, P. (2022). Replication and George the Galapagos tortoise. Journal of Marketing Communications, 28(3), 313–328. https://eprints.qut.edu.au/134014
- Kerr, G. & Kelly, L. (2017). IMC education and digital disruption. European Journal of Marketing, 51(3), 406–420. https://eprints.qut.edu.au/106790
- Kerr, G., Schultz, D. & Lings, I. (2016). 'Someone should do something'': Replication and an agenda for collective action. Journal of Advertising, 54(1), 4–12. https://eprints.qut.edu.au/96304
- Kerr, G., Schultz, D., Kitchen, P., Mulhern, F. & Beede, P. (2015). Does traditional advertising theory apply to the digital world? A replication analysis questions the relevance of the elaboration likelihood model. Journal of Advertising Research, 55(4), 390–400. https://eprints.qut.edu.au/134033
QUT ePrints
For more publications by Gayle, explore their research in QUT ePrints (our digital repository).
Awards
- Type
- Academic Honours, Prestigious Awards or Prizes
- Reference year
- 2017
- Details
- Vice-Chancellor's Award for Excellence
- Type
- Academic Honours, Prestigious Awards or Prizes
- Reference year
- 2016
- Details
- Australian Awards for University Teaching - Award for Teaching Excellence
- Type
- Appointment to Prestigious Positions
- Reference year
- 2015
- Details
- Treasurer, American Academy of Advertising, Executive Committee, 2014-2015
- Type
- Editorial Role for an Academic Journal
- Reference year
- 2015
- Details
- Deputy Editor, Journal of Marketing Communications, 2011 to present
- Type
- Appointment to Prestigious Positions
- Reference year
- 2014
- Details
- President, Australia and New Zealand Academy of Advertising, 2007 to 2014
- Type
- Academic Honours, Prestigious Awards or Prizes
- Reference year
- 2013
- Details
- AAUT Citation for Outstanding Contribution to Student Learning
- Type
- Academic Honours, Prestigious Awards or Prizes
- Reference year
- 2013
- Details
- QUT Vice Chancellor's Award for Excellence in Leadership, 2012
- Type
- Appointment to Prestigious Positions
- Reference year
- 2013
- Details
- Secretary, American Academy of Advertising, Executive Committee, 2013.
- Type
- Academic Honours, Prestigious Awards or Prizes
- Reference year
- 2012
- Details
- American Academy of Advertising, Billy I. Ross Award for Education, 2012.
- Type
- Committee Role/Editor or Chair of an Academic Conference
- Reference year
- 2011
- Details
- Co-Chair, AAA Asia Pacific Conference, 2011
Supervision
Completed supervisions (Doctorate)
- How Can Materialism Affect the Intention to Create Brand-related User-Generated Content about Style on Social Media Sites? (2019)
- Impact of Online Privacy Concerns and Brand Reputation on Consumer Willingness to Provide Personal Information (2016)
- An Exploration of Advertising Engagement, Advertising Avoidance and Privacy Concerns on Social Networking Sites (2014)
- Luxury Brand Identity: The Influence of Mobile Digital Technology (2014)
- The Effectiveness of Literalism-Symbolism in Business-to-Business Advertising (2010)
Completed supervisions (Masters by Research)
- Advertising Planning in the Age of Big Data. An Exploratory Study (2018)
- Native Advertising - Power, Responsibility and Risk (2018)
- Teenagers' perceptions of advertising in the online social networking environment : an exploratory study (2008)
- The Exploration of Consumer Power in Online Brand Communities: A Comparison Case Study in Australia and China (2008)