QUT | Staff Profiles | Gary Mortimer

Name

Professor Gary Mortimer

Position(s)

Professor
Faculty of Business & Law,
School of Advertising, Marketing & PR

Discipline *

Marketing

Phone

+61 7 3138 5084

Email

gary.mortimer@qut.edu.au

Location

View location details (QUT staff and student access only)

Identifiers and profiles

Qualifications

Doctor of Philosophy (Griffith University), Graduate Certificate (Queensland University of Technology)

Professional memberships and associations

Background
Professor Gary Mortimer is an active researcher in the areas of food retailing, retail marketing and consumer behaviour. He has published and presented over 100 academic manuscripts, articles and reports and presentations to industry.

Prior to joining QUT, Gary spent over 25 years working with some of Australia’s largest general merchandise and food retailers. Dr Mortimer was appointed to the Advisory Board of the Institute of Food Products Marketing, Philadelphia (US) and holds editorial board positions with the Journal of Retailing and Consumer Services and the International Journal of Bank Marketing.

Widely recognized as Australia’s leading retail expert, he is a regular commentator across mainstream media, newspapers, current affairs, television and radio. Professor works extensively with Nine’s news and current affairs programs, as well as the Australian Broadcast Corporation and online media agencies like News.com, Smart Company and Inside Retail.

Previous Industry Projects

2018: Examining Consumers Loyalty and Trust of Retail Brands. Prepared for Elevate and Customology Australia.
2018: Identifying the external factors which impact profitability of a franchised retail business. Prepared for National Retailers Association, Australia.
2017: Maroochydore City Centre Retail 2040 – The Future is Bright – Produced and funded by Sun Central and Sequel PR.
2017: WOW Switching Moments – Executive Summary and Future Directions – Produced and funded by Woolworths Pty Ltd.
2017: Interrupting Moments – Stage 1 – Produced and funded by Woolworths Pty. Ltd.
2017: Interrupting Moments – Stage 2 – Produced and funded by Woolworths Pty. Ltd.
2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Warwick – Prepared for and funded by National Retailers Association.
2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Pittsworth – Prepared for and funded by National Retailers Association.
2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Stanthorpe – Prepared for and funded by National Retailers Association
2015: Investigating the impact of extended four day Christmas retail closures in regional cities. Prepared for the Retailers Association of Australia
2014: Understanding the drivers and barriers to extended retail trading hours for regional communities – Prepared for and funded by National Retailers Association
2013: Leaders in Local: Exploring Consumers‘ Purchase Intentions of Locally Produced Foods. Prepared for and funded by Woolworths Supermarkets.
2013: Determining Customer Profiles and Shopping Motives. Prepared for and funded by Precision Group (Macarthur Central)
2011: Investigating the Value Proposition for Frozen Meat Products. Prepared for and funded by IMT Meats Pty Ltd.

Current Research Projects
Associate Professor Mortimer is currently recruiting high performing Honours, Masters and PhD students to work with him on important and emergent research topics.
Self-gifting: identifying cultural differences
https://www.qut.edu.au/research/study-with-us/student-topics/topics/self-gifting-identifying-cultural-differences
Self-gifting: examining contexts and categories
https://www.qut.edu.au/research/study-with-us/student-topics/topics/self-gifting-examining-contexts-and-categories
The demise of the ethical shopper: shifting non-ethical consumption to ethical behaviour
https://www.qut.edu.au/research/study-with-us/student-topics/topics/the-demise-of-the-ethical-shopper-shifting-non-ethical-consumption-to-ethical-behaviour

Keywords

Shopping Behaviour, Grocery/Food Shopping, Male Shopping Behaviour, Retail Operations, Supermarket Shopping Behaviour, Consumer Healthcare and Pharmacy, Self Gifting and Self Directed Consumer Behaviour, Retailing

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Background

Professor Gary Mortimer is an active researcher in the areas of food retailing, retail marketing and consumer behaviour. He has published and presented over 100 academic manuscripts, articles and reports and presentations to industry.

Prior to joining QUT, Gary spent over 25 years working with some of Australia’s largest general merchandise and food retailers. Dr Mortimer was appointed to the Advisory Board of the Institute of Food Products Marketing, Philadelphia (US) and holds editorial board positions with the Journal of Retailing and Consumer Services and the International Journal of Bank Marketing.

Widely recognized as Australia’s leading retail expert, he is a regular commentator across mainstream media, newspapers, current affairs, television and radio. Professor works extensively with Nine’s news and current affairs programs, as well as the Australian Broadcast Corporation and online media agencies like News.com, Smart Company and Inside Retail.

Previous Industry Projects

2018: Examining Consumers Loyalty and Trust of Retail Brands. Prepared for Elevate and Customology Australia.
2018: Identifying the external factors which impact profitability of a franchised retail business. Prepared for National Retailers Association, Australia.
2017: Maroochydore City Centre Retail 2040 – The Future is Bright – Produced and funded by Sun Central and Sequel PR.
2017: WOW Switching Moments – Executive Summary and Future Directions – Produced and funded by Woolworths Pty Ltd.
2017: Interrupting Moments – Stage 1 – Produced and funded by Woolworths Pty. Ltd.
2017: Interrupting Moments – Stage 2 – Produced and funded by Woolworths Pty. Ltd.
2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Warwick – Prepared for and funded by National Retailers Association.
2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Pittsworth – Prepared for and funded by National Retailers Association.
2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Stanthorpe – Prepared for and funded by National Retailers Association
2015: Investigating the impact of extended four day Christmas retail closures in regional cities. Prepared for the Retailers Association of Australia
2014: Understanding the drivers and barriers to extended retail trading hours for regional communities – Prepared for and funded by National Retailers Association
2013: Leaders in Local: Exploring Consumers‘ Purchase Intentions of Locally Produced Foods. Prepared for and funded by Woolworths Supermarkets.
2013: Determining Customer Profiles and Shopping Motives. Prepared for and funded by Precision Group (Macarthur Central)
2011: Investigating the Value Proposition for Frozen Meat Products. Prepared for and funded by IMT Meats Pty Ltd.

Current Research Projects
Associate Professor Mortimer is currently recruiting high performing Honours, Masters and PhD students to work with him on important and emergent research topics.
Self-gifting: identifying cultural differences
https://www.qut.edu.au/research/study-with-us/student-topics/topics/self-gifting-identifying-cultural-differences
Self-gifting: examining contexts and categories
https://www.qut.edu.au/research/study-with-us/student-topics/topics/self-gifting-examining-contexts-and-categories
The demise of the ethical shopper: shifting non-ethical consumption to ethical behaviour
https://www.qut.edu.au/research/study-with-us/student-topics/topics/the-demise-of-the-ethical-shopper-shifting-non-ethical-consumption-to-ethical-behaviour

This information has been contributed by Professor Gary Mortimer.

Teaching interests

Marketing
Marketing strategy
Market research
Retail Marketing Principles
Consumer behaviour

This information has been contributed by Professor Gary Mortimer.

Background

Professor Gary Mortimer is an active researcher in the areas of food retailing, retail marketing and consumer behaviour. He has published and presented over 100 academic manuscripts, articles and reports and presentations to industry.

Prior to joining QUT, Gary spent over 25 years working with some of Australia’s largest general merchandise and food retailers. Dr Mortimer was appointed to the Advisory Board of the Institute of Food Products Marketing, Philadelphia (US) and holds editorial board positions with the Journal of Retailing and Consumer Services and the International Journal of Bank Marketing.

Widely recognized as Australia’s leading retail expert, he is a regular commentator across mainstream media, newspapers, current affairs, television and radio. Professor works extensively with Nine’s news and current affairs programs, as well as the Australian Broadcast Corporation and online media agencies like News.com, Smart Company and Inside Retail.

Previous Industry Projects

2018: Examining Consumers Loyalty and Trust of Retail Brands. Prepared for Elevate and Customology Australia.
2018: Identifying the external factors which impact profitability of a franchised retail business. Prepared for National Retailers Association, Australia.
2017: Maroochydore City Centre Retail 2040 – The Future is Bright – Produced and funded by Sun Central and Sequel PR.
2017: WOW Switching Moments – Executive Summary and Future Directions – Produced and funded by Woolworths Pty Ltd.
2017: Interrupting Moments – Stage 1 – Produced and funded by Woolworths Pty. Ltd.
2017: Interrupting Moments – Stage 2 – Produced and funded by Woolworths Pty. Ltd.
2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Warwick – Prepared for and funded by National Retailers Association.
2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Pittsworth – Prepared for and funded by National Retailers Association.
2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Stanthorpe – Prepared for and funded by National Retailers Association
2015: Investigating the impact of extended four day Christmas retail closures in regional cities. Prepared for the Retailers Association of Australia
2014: Understanding the drivers and barriers to extended retail trading hours for regional communities – Prepared for and funded by National Retailers Association
2013: Leaders in Local: Exploring Consumers‘ Purchase Intentions of Locally Produced Foods. Prepared for and funded by Woolworths Supermarkets.
2013: Determining Customer Profiles and Shopping Motives. Prepared for and funded by Precision Group (Macarthur Central)
2011: Investigating the Value Proposition for Frozen Meat Products. Prepared for and funded by IMT Meats Pty Ltd.

2013: Online Customer Experience: What is the experience and how is it different for frequent and
Current Research Projects

Dr Mortimer is currently recruiting high performing Honours, Masters and PhD students to work with him on important and emergent research topics.

Examining the Asian consumers’ perceptions of Australian fresh foods
http://www.qut.edu.au/research/our-research/student-topics/examining-the-asian-consumers-perceptions-of-australian-fresh-foods

Clinical trials or pharmacist advice: The influence on health consumers’ perceptions of trust and decision making
http://www.qut.edu.au/research/our-research/student-topics/clinical-trials-or-pharmacist-advice-the-influence-on-health-consumers-perceptions-of-trust-and-decision-making

The demise of the ethical shopper: shifting non-ethical consumption to ethical behaviour
http://www.qut.edu.au/research/our-research/student-topics/the-demise-of-the-ethical-shopper-shifting-non-ethical-consumption-to-ethical-behaviour

Do packaging aesthetics affect perceptions of taste and purchase intentions?
http://www.qut.edu.au/research/our-research/student-topics/do-packaging-aesthetics-affect-perceptions-of-taste-and-purchase-intentions

Do shoppers really care about buying local foods?
http://www.qut.edu.au/research/our-research/student-topics/do-shoppers-really-care-about-buying-local-foods

The sport of shopping: conceptualisation and scale development
http://www.qut.edu.au/research/our-research/student-topics/the-sport-of-shopping-conceptualisation-and-scale-development

This information has been contributed by Professor Gary Mortimer.

Adapa S, Fazal-E-Hasan S, Makam S, Azeem M, Mortimer G, (2020) Examining the antecedents and consequences of perceived shopping value through smart retail technology, Journal of Retailing and Consumer Services
Mortimer G, Grimmer L, Fazal-E-Hasan S, (2019) Examining consumer purchase intentions of non-prescription medicines in supermarkets and community pharmacies, International Journal of Pharmacy Practice p232-240
Fazal-E-Hasan S, Mortimer G, Lings I, Drennan J, (2019) Examining customer-oriented positive deviance intentions of retail employees, International Journal of Retail and Distribution Management p836-854
Chell K, Mortimer G, Russell-Bennett R, (2020) Exploring psychological determinants of sharing donor recognition on social networking sites, International Journal of Nonprofit and Voluntary Sector Marketing
Mortimer G, Weeks C, (2019) How unit price awareness and usage encourages grocery brand switching and expenditure, Journal of Retailing and Consumer Services p346-356
Fazal-E-Hasan S, Mortimer G, Lings I, Sekhon H, Howells K, (2021) Managing relationships: Insights from a student gratitude model, Research in Higher Education p98-119
Fazal-E-Hasan S, Ahmadi H, Mortimer G, Lings I, Kelly L, Kim J, (2020) Online repurchasing: The role of information disclosure, hope, and goal attainment, Journal of Consumer Affairs p198-226
Kharouf H, Sekhon H, Fazal-E-Hasan S, Hickman E, Mortimer G, (2019) The role of effective communication and trustworthiness in determining guests' loyalty, Journal of Hospitality Marketing and Management p240-262
Mortimer G, (2018) Examining the impact of trust and perceived risk on purchase intentions of unscheduled medicines in supermarkets, Journal of Pharmacy Practice and Research p124-131
Mortimer G, Fazal-E-Hasan S, O'Donnell K, Strebel J, (2018) Measuring the experience of off-price fashion shopping: Scale development and validation, Journal of Fashion Marketing and Management p454-475

For more publications by this staff member, visit QUT ePrints, the University's research repository.

Professor Gary Mortimer

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