Personal details

Name
Professor Gary Mortimer
Position(s)
Professor
QUT Business School,
Advertising, Marketing and Public Relations
Discipline *
Marketing
Phone
+61 7 3138 5084
Email
Location
View location details (QUT staff and student access only)
Identifiers and profiles
ORCID iD Twitter LinkedIn
Qualifications

Doctor of Philosophy (Griffith University), Graduate Certificate (Queensland University of Technology)

Professional memberships
and associations

Background
Professor Gary Mortimer is an active researcher in the areas of food retailing, retail marketing and consumer behaviour. He has published and presented over 100 academic manuscripts, articles and reports and presentations to industry.

Prior to joining QUT, Gary spent over 25 years working with some of Australia’s largest general merchandise and food retailers. Dr Mortimer was appointed to the Advisory Board of the Institute of Food Products Marketing, Philadelphia (US) and holds editorial board positions with the Journal of Retailing and Consumer Services and the International Journal of Bank Marketing.

Widely recognized as Australia’s leading retail expert, he is a regular commentator across mainstream media, newspapers, current affairs, television and radio. Professor works extensively with Nine’s news and current affairs programs, as well as the Australian Broadcast Corporation and online media agencies like News.com, Smart Company and Inside Retail.

Previous Industry Projects

  • 2018: Examining Consumers Loyalty and Trust of Retail Brands. Prepared for Elevate and Customology  Australia.
  • 2018: Identifying the external factors which impact profitability of a franchised retail business. Prepared for National Retailers Association, Australia.
  • 2017: Maroochydore City Centre Retail 2040 – The Future is Bright – Produced and funded by Sun Central and Sequel PR.
  • 2017: WOW Switching Moments Executive Summary and Future Directions – Produced and funded by Woolworths Pty Ltd.
  • 2017: Interrupting Moments – Stage 1 – Produced and funded by Woolworths Pty. Ltd.
  • 2017: Interrupting Moments – Stage 2 – Produced and funded by Woolworths Pty. Ltd.
  • 2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Warwick – Prepared for and funded by National Retailers Association.
  • 2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Pittsworth – Prepared for and funded by National Retailers Association.
  • 2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Stanthorpe – Prepared for and funded by National Retailers Association
  • 2015: Investigating the impact of extended four day Christmas retail closures in regional cities. Prepared for the Retailers Association of Australia
  • 2014: Understanding the drivers and barriers to extended retail trading hours for regional communities – Prepared for and funded by National Retailers Association
  • 2013: Leaders in Local: Exploring Consumers‘ Purchase Intentions of Locally Produced Foods. Prepared for and funded by Woolworths Supermarkets.
  • 2013: Determining Customer Profiles and Shopping Motives. Prepared for and funded by Precision Group (Macarthur Central)
  • 2011: Investigating the Value Proposition for Frozen Meat Products. Prepared for and funded by IMT Meats Pty Ltd.

Current Research Projects
Associate Professor Mortimer is currently recruiting high performing Honours, Masters and PhD students to work with him on important and emergent research topics. 
Self-gifting: identifying cultural differences
https://www.qut.edu.au/research/study-with-us/student-topics/topics/self-gifting-identifying-cultural-differences
Self-gifting: examining contexts and categories
https://www.qut.edu.au/research/study-with-us/student-topics/topics/self-gifting-examining-contexts-and-categories
The demise of the ethical shopper: shifting non-ethical consumption to ethical behaviour
https://www.qut.edu.au/research/study-with-us/student-topics/topics/the-demise-of-the-ethical-shopper-shifting-non-ethical-consumption-to-ethical-behaviour

Keywords

Shopping Behaviour, Grocery/Food Shopping, Male Shopping Behaviour, Retail Operations, Supermarket Shopping Behaviour, Consumer Healthcare and Pharmacy, Self Gifting and Self Directed Consumer Behaviour, Retailing

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Biography

Background

Professor Gary Mortimer is an active researcher in the areas of food retailing, retail marketing and consumer behaviour. He has published and presented over 100 academic manuscripts, articles and reports and presentations to industry.

Prior to joining QUT, Gary spent over 25 years working with some of Australia’s largest general merchandise and food retailers. Dr Mortimer was appointed to the Advisory Board of the Institute of Food Products Marketing, Philadelphia (US) and holds editorial board positions with the Journal of Retailing and Consumer Services and the International Journal of Bank Marketing.

Widely recognized as Australia’s leading retail expert, he is a regular commentator across mainstream media, newspapers, current affairs, television and radio. Professor works extensively with Nine’s news and current affairs programs, as well as the Australian Broadcast Corporation and online media agencies like News.com, Smart Company and Inside Retail.

Previous Industry Projects

  • 2018: Examining Consumers Loyalty and Trust of Retail Brands. Prepared for Elevate and Customology  Australia.
  • 2018: Identifying the external factors which impact profitability of a franchised retail business. Prepared for National Retailers Association, Australia.
  • 2017: Maroochydore City Centre Retail 2040 – The Future is Bright – Produced and funded by Sun Central and Sequel PR.
  • 2017: WOW Switching Moments Executive Summary and Future Directions – Produced and funded by Woolworths Pty Ltd.
  • 2017: Interrupting Moments – Stage 1 – Produced and funded by Woolworths Pty. Ltd.
  • 2017: Interrupting Moments – Stage 2 – Produced and funded by Woolworths Pty. Ltd.
  • 2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Warwick – Prepared for and funded by National Retailers Association.
  • 2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Pittsworth – Prepared for and funded by National Retailers Association.
  • 2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Stanthorpe – Prepared for and funded by National Retailers Association
  • 2015: Investigating the impact of extended four day Christmas retail closures in regional cities. Prepared for the Retailers Association of Australia
  • 2014: Understanding the drivers and barriers to extended retail trading hours for regional communities – Prepared for and funded by National Retailers Association
  • 2013: Leaders in Local: Exploring Consumers‘ Purchase Intentions of Locally Produced Foods. Prepared for and funded by Woolworths Supermarkets.
  • 2013: Determining Customer Profiles and Shopping Motives. Prepared for and funded by Precision Group (Macarthur Central)
  • 2011: Investigating the Value Proposition for Frozen Meat Products. Prepared for and funded by IMT Meats Pty Ltd.

Current Research Projects
Associate Professor Mortimer is currently recruiting high performing Honours, Masters and PhD students to work with him on important and emergent research topics. 
Self-gifting: identifying cultural differences
https://www.qut.edu.au/research/study-with-us/student-topics/topics/self-gifting-identifying-cultural-differences
Self-gifting: examining contexts and categories
https://www.qut.edu.au/research/study-with-us/student-topics/topics/self-gifting-examining-contexts-and-categories
The demise of the ethical shopper: shifting non-ethical consumption to ethical behaviour
https://www.qut.edu.au/research/study-with-us/student-topics/topics/the-demise-of-the-ethical-shopper-shifting-non-ethical-consumption-to-ethical-behaviour

This information has been contributed by Professor Gary Mortimer.

Teaching

Teaching interests

  • Marketing
  • Marketing strategy
  • Market research
  • Retail Marketing Principles
  • Consumer behaviour

This information has been contributed by Professor Gary Mortimer.

Experience

Background

Professor Gary Mortimer is an active researcher in the areas of food retailing, retail marketing and consumer behaviour. He has published and presented over 100 academic manuscripts, articles and reports and presentations to industry.

Prior to joining QUT, Gary spent over 25 years working with some of Australia’s largest general merchandise and food retailers. Dr Mortimer was appointed to the Advisory Board of the Institute of Food Products Marketing, Philadelphia (US) and holds editorial board positions with the Journal of Retailing and Consumer Services and the International Journal of Bank Marketing.

Widely recognized as Australia’s leading retail expert, he is a regular commentator across mainstream media, newspapers, current affairs, television and radio. Professor works extensively with Nine’s news and current affairs programs, as well as the Australian Broadcast Corporation and online media agencies like News.com, Smart Company and Inside Retail.

 

Previous Industry Projects

  • 2018: Examining Consumers Loyalty and Trust of Retail Brands. Prepared for Elevate and Customology  Australia.
  • 2018: Identifying the external factors which impact profitability of a franchised retail business. Prepared for National Retailers Association, Australia.
  • 2017: Maroochydore City Centre Retail 2040 – The Future is Bright – Produced and funded by Sun Central and Sequel PR.
  • 2017: WOW Switching Moments Executive Summary and Future Directions – Produced and funded by Woolworths Pty Ltd.
  • 2017: Interrupting Moments – Stage 1 – Produced and funded by Woolworths Pty. Ltd.
  • 2017: Interrupting Moments – Stage 2 – Produced and funded by Woolworths Pty. Ltd.
  • 2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Warwick – Prepared for and funded by National Retailers Association.
  • 2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Pittsworth – Prepared for and funded by National Retailers Association.
  • 2016: Understanding the drivers and barriers to extended retail trading hours for regional communities – Stanthorpe – Prepared for and funded by National Retailers Association
  • 2015: Investigating the impact of extended four day Christmas retail closures in regional cities. Prepared for the Retailers Association of Australia
  • 2014: Understanding the drivers and barriers to extended retail trading hours for regional communities – Prepared for and funded by National Retailers Association
  • 2013: Leaders in Local: Exploring Consumers‘ Purchase Intentions of Locally Produced Foods. Prepared for and funded by Woolworths Supermarkets.
  • 2013: Determining Customer Profiles and Shopping Motives. Prepared for and funded by Precision Group (Macarthur Central)
  • 2011: Investigating the Value Proposition for Frozen Meat Products. Prepared for and funded by IMT Meats Pty Ltd.

2013: Online Customer Experience: What is the experience and how is it different for frequent and
Current Research Projects

Dr Mortimer is currently recruiting high performing Honours, Masters and PhD students to work with him on important and emergent research topics. 

Examining the Asian consumers’ perceptions of Australian fresh foods
http://www.qut.edu.au/research/our-research/student-topics/examining-the-asian-consumers-perceptions-of-australian-fresh-foods

Clinical trials or pharmacist advice: The influence on health consumers’ perceptions of trust and decision making
http://www.qut.edu.au/research/our-research/student-topics/clinical-trials-or-pharmacist-advice-the-influence-on-health-consumers-perceptions-of-trust-and-decision-making

The demise of the ethical shopper: shifting non-ethical consumption to ethical behaviour
http://www.qut.edu.au/research/our-research/student-topics/the-demise-of-the-ethical-shopper-shifting-non-ethical-consumption-to-ethical-behaviour

Do packaging aesthetics affect perceptions of taste and purchase intentions?
http://www.qut.edu.au/research/our-research/student-topics/do-packaging-aesthetics-affect-perceptions-of-taste-and-purchase-intentions

Do shoppers really care about buying local foods?
http://www.qut.edu.au/research/our-research/student-topics/do-shoppers-really-care-about-buying-local-foods

The sport of shopping: conceptualisation and scale development
http://www.qut.edu.au/research/our-research/student-topics/the-sport-of-shopping-conceptualisation-and-scale-development

This information has been contributed by Professor Gary Mortimer.

Publications


For more publications by this staff member, visit QUT ePrints, the University's research repository.

Awards

Awards and recognition

Type
Academic Honours, Prestigious Awards or Prizes
Reference year
2018
Details
QUT Vice-Chancellor Excellence Individual Award - Partnerships and Engagement
Type
Appointment to Prestigious Positions
Reference year
2018
Details
Editorial Board International Journal of Bank Marketing
Type
Appointment to Prestigious Positions
Reference year
2018
Details
Editorial Board Journal of Retailing and Consumer Services
Type
Advisor/Consultant for Industry
Reference year
2019
Details
Industry judge National Retailer Awards
Type
Advisor/Consultant for Industry
Reference year
2018
Details
Industry judge National Retailer Awards
Type
Appointment to Prestigious Positions
Reference year
2018
Details
Advisory Board Member Retail and Marketing Review South Africa
Type
Advisor/Consultant for Community
Reference year
2017
Details
Water Talks: The Inconvenient Truth of Bottled Water - Prepared for and presented at the World Science Festival Brisbane, Saturday 25 March 2017
Type
Advisor/Consultant for Industry
Reference year
2017
Details
The future of Retail in Australia - Presented to Tasmania Industry and Business Associations, Hobart August 25th
Type
Appointment to State/National/International Reference Group or Government Committees
Reference year
2017
Details
Queensland Government Container Recycling Scheme Industry Working Group - Advisory role - 2017
Type
Advisor/Consultant for Industry
Reference year
2019
Details
Develop resources - Data analytics for Retailers - Video Resources - Prepared for the National Retailers Association - Funding attained $52,552