Dr Edwina Luck
Faculty of Business & Law,
School of Advertising, Marketing & PR
Biography
Background Edwina's research areas include- consumer behaviour
- integrated marketing communication (IMC)
- marketing education
- virtual social networks
- communication in not for profits
- generation Y.
- Virtual social networks
- Integrated marketing communication
- Not for profit communications
- Consumer behaviour.
Personal details
Positions
- Senior Lecturer
Faculty of Business & Law,
School of Advertising, Marketing & PR
Research field
Marketing
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008
Qualifications
- Doctor of Business Administration (Southern Cross University)
- Graduate Diploma in Further Education (University of Southern Qld)
Professional memberships and associations
- Australian Direct Marketing (ADMA) Queensland Branch Board Member
- Australian Marketing Institute
- Australia and New Zealand Marketing Academy
Publications
QUT ePrints
For more publications by Edwina, explore their research in QUT ePrints (our digital repository).