Personal details

Name
Dr Edwina Luck
Position(s)
Senior Lecturer
QUT Business School,
Advertising, Marketing and Public Relations
Discipline *
Marketing
Phone
+61 7 3138 1392
Fax
+61 7 3138 1811
Email
Location
View location details (QUT staff and student access only)
Identifiers and profiles
ORCID iD
Qualifications

Doctor of Business Administration (Southern Cross University), Graduate Diploma in Further Education (University of Southern Qld)

Professional memberships
and associations

 

  • Australian Direct Marketing (ADMA) Queensland Branch Board Member
  • Australian Marketing Institute
  • Australia and New Zealand Marketing Academy
* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Biography

Background
Edwina’s research areas include

  • consumer behaviour
  • integrated marketing communication (IMC)
  • marketing education
  • virtual social networks
  • communication in not for profits
  • generation Y.

She has attended many international conferences and is widely published in these areas. She has lectured within the School of Advertising, Marketing, and Public Relations at QUT since 2002.
Research interests

  • Virtual social networks
  • Integrated marketing communication
  • Not for profit communications
  • Consumer behaviour.

Current projects
Edwina is currently the project leader for a Smart Services CRC work package on market audience foresight, working with project manager Terry Flew (QUT), in partnership with Sensis and Fairfax.

This information has been contributed by Dr Edwina Luck.

Publications

For publications by this staff member, visit QUT ePrints, the University's research repository.