- Adjunct Professor Constanza Bianchi
- Adjunct Professor
QUT Business School,
Advertising, Marketing and Public Relations
- Discipline *
- Commercial Services, Marketing
- +61 7 3138 2247
- +61 7 3138 1811
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PhD (Queen's University at Kingston)
Internationalisation, Marketing, Retailing, Services
Prior to joining the School of Advertising, Marketing, and Public Relations, Connie was an Associate Professor of International Marketing and Services Marketing at the School of Business at the Universidad Adolfo Ibáñez in Chile. She has worked as a marketing manager for organisations such as Computech, Artel, SAIC, and GMS Products and Graphics in Chile.
- International retailing and services
- Culture and relationship marketing
- Export performance
- Internationalisation of retailing and services
- Effect of cultural differences on service encounters
- The role of marketing on food exporters
- Cross-cultural consumer behaviour
- Tourism and nation branding.
Current Research Projects and Collaborations
Connie is working on several studies including:
- The inward-export process of service firms (bringing foreign customers to the domestic market), with Judy Drennan (Queensland University of Technology).
- Retail fashion disposal behaviour, with Grete Birtwistle (University of Glasgow).
- Nation branding in tourism marketing with Stephen Pike (Queensland University of Technology).
Future collaboration interests
Connie would like to conduct cross-cultural studies in services, including technology, or retailing. She would also like to investigate the retail industry in Australia, specifically, consumption preferences for different types of retail stores.
- 2006: Teaching Award, Universidad Adolfo Ibanez
- 2005: Academic Excellence Award, Universidad Adolfo Ibanez
- 2004: Teaching Award, Universidad Adolfo Ibanez.
- Bianchi C, Drennan J, Proud B, (2014) Antecedents of consumer brand loyalty in the Australian wine industry, Journal of Wine Research p91-104
- Bianchi C, Pike S, Lings I, (2014) Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE), Tourism Management p215-223
- Andrews L, Bianchi C, (2013) Consumer Internet purchasing behaviour in Chile, Journal of Business Research p1791-1799
- Wickramasekera R, Bianchi C, (2013) Management characteristics and the decision to internationalize: exploration of exporters vs. non-exporters within the Chilean wine industry, Journal of Wine Research p195-209
- Pike S, Bianchi C, (2013) Destination branding performance measurement: A non-technical discussion for practitioners, Luyou Xuekan [Tourism Tribune] p13-15
- Bianchi C, Birtwistle G, (2012) Consumer clothing disposal behaviour: a comparative study, International Journal of Consumer Studies p335-341
- Bianchi C, Drennan J, (2012) Drivers of satisfaction and dissatisfaction for overseas service customers: A critical incident technique approach, Australasian Marketing Journal p97-107
- Bianchi C, Pike S, (2011) Antecedents of destination brand loyalty for a long-haul market: Australia's destination loyalty among Chilean travelers, Journal of Travel and Tourism Marketing p736-750
- Bianchi C, Saleh A, (2011) Antecedents of importer relationship performance in Latin America, Journal of Business Research p258-265
- Bianchi C, (2011) Inward internationalization of consumer services: Lessons from Australian firms, Journal of Services Marketing p282-293
For more publications by this staff member, visit QUT ePrints, the University's research repository.