Associate Professor
Clinton Weeks
Faculty of Business & Law,
School of Advertising, Marketing & PR
Biography
Background.Clinton completed his PhD (cognitive psychology, marketing) at the University of Queensland in 2008. He was a post-doctoral researcher in the Psychology Department at the Ohio State University between 2008 and 2010. Clinton currently holds a lecturing position in the QUT Business School where he teaches consumer behaviour and research methods.
Research.
Clinton's research focuses on human memory and cognition at both basic and applied levels. He is particularly interested in how theoretical ideas about memory and cognition can be advanced through testing with real-world stimuli and in real-world contexts, and relatedly, how theoretical understanding can be useful beyond the laboratory. Much of his work relates to the learning of information which is incidental to the task at hand and the types of errors that people make when processing information. His work spans several fields including cognitive and experimental psychology, consumer behaviour and marketing communications.
Achievements.
Since arriving at QUT Clinton has been involved in developing the QUT Business School’s Experimental Research Laboratory which allows controlled experimental testing of participants for large research projects. He was awarded a Vice Chancellor’s Performance Award for Contribution to QUT Research Culture. In 2012 Clinton was part of the Consumer Research Group which was awarded a High Potential Research Grant ($260,000) through the QUT Business School which will support ongoing research.
Personal details
Positions
- Associate Professor
Faculty of Business & Law,
School of Advertising, Marketing & PR
Keywords
cognition, consumer behaviour, consumer response to brand crisis, consumer response to corporate sponsorship, experimental psychology, explicit memory, implicit memory, online advertising effects, sponsorship-linked marketing
Research field
Marketing
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008
Qualifications
- PhD (University of Queensland)
Professional memberships and associations
- Member of the Australia Marketing Institute
- Coordinator of the Academy of Marketing Doctoral Special Interest Group (AM-DocSIG)
- Standards Australia ISO Consumer Policy Mirror Committee (CMC)
- Standards Australia Technical Committee (CS-116)
Teaching
Consumer Behaviour
Research Methods
Publications
- Riedel, A., Weeks, C. & Beatson, A. (2018). Am I intruding? Developing a conceptualisation of advertising intrusiveness. Journal of Marketing Management, 34(9-10), 750–774. https://eprints.qut.edu.au/119899
- Kelly, S., Weeks, C. & Chien, P. (2018). There goes my hero again: sport scandal frequency and social identity driven response. Journal of Strategic Marketing, 26(1), 56–70. https://eprints.qut.edu.au/223025
- Weeks, C., Humphreys, M. & Cornwell, T. (2018). Why consumers misattribute sponsorships to non-sponsor brands: Differential roles of item and relational communications. Journal of Experimental Psychology: Applied, 24(2), 125–144. https://eprints.qut.edu.au/223270
- Weeks, C., O'Connor, P. & Martin, B. (2017). When ambush marketing is beneficial to sponsorship awareness: creating sponsor distinctiveness using exclusivity and brand juxtaposition. Journal of Marketing Management, 33, 1256–1280. https://eprints.qut.edu.au/109887
- Chien, P., Kelly, S. & Weeks, C. (2016). Sport scandal and sponsorship decisions: Team identification matters. Journal of Sport Management, 30(5), 490–505. https://eprints.qut.edu.au/95073
- Weeks, C., Mortimer, G. & Page, L. (2016). Understanding how consumer education impacts shoppers over time: A longitudinal field study of unit price usage. Journal of Retailing and Consumer Services, 32, 198–209. https://eprints.qut.edu.au/96291
- Martin, B., Weeks, C., Ong, L. & O'Connor, P. (2014). Factors that influence young people's mental health help-seeking behaviour: a study based on the Health Belief Model. Journal of Advanced Nursing, 70(11), 2577–2587. https://eprints.qut.edu.au/72655
- Steffens, P., Weeks, C., Davidsson, P. & Isaak, L. (2014). Shouting from the ivory tower: a marketing approach to improve communication of academic research to entrepreneurs. Entrepreneurship Theory and Practice, 38(2), 399–426. https://eprints.qut.edu.au/62673
QUT ePrints
For more publications by Clinton, explore their research in QUT ePrints (our digital repository).
Awards
- Type
- Committee Role/Editor or Chair of an Academic Conference
- Reference year
- 2019
- Details
- Observing member of ISO/IEC Data Usage Committee (JTC1/SG7) for data sharing standard
- Type
- Committee Role/Editor or Chair of an Academic Conference
- Reference year
- 2018
- Details
- Representative on Standards Australia Consumer Policy Committee, CMC (ISO Mirror Committee) (2018-present)
- Type
- Committee Role/Editor or Chair of an Academic Conference
- Reference year
- 2018
- Details
- Australian delegate to international ISO meeting (PC294) for unit pricing standard (Japan)
- Type
- Academic Honours, Prestigious Awards or Prizes
- Reference year
- 2017
- Details
- QUT Vice Chancellor Performance Award for Team Teaching
- Type
- Committee Role/Editor or Chair of an Academic Conference
- Reference year
- 2017
- Details
- Australian delegate to international ISO meeting (PC294) for unit pricing standard (Malta)
- Type
- Academic Honours, Prestigious Awards or Prizes
- Reference year
- 2016
- Details
- QUT Vice Chancellor Performance Award for Teaching Innovation
- Type
- Committee Role/Editor or Chair of an Academic Conference
- Reference year
- 2016
- Details
- Representative on Standards Australia Technical Committee (CS116) guidance on unit pricing (2016-2018)
- Type
- Visiting Professorships/Fellowships
- Reference year
- 2014
- Details
- Visiting Professor (Jul 2014 - Dec 2014)
- Type
- Visiting Professorships/Fellowships
- Reference year
- 2013
- Details
- Visiting Scholar (Jan 2013 - Feb 2013)
- Type
- Academic Honours, Prestigious Awards or Prizes
- Reference year
- 2012
- Details
- QUT Vice Chancellor Performance Award for Contribution to University Culture