Personal details

Name
Professor Byron Keating
Position(s)
Professor
Faculty of Business & Law,
School of Advertising, Marketing & PR
Discipline *
Marketing
Email
Location
View location details (QUT staff and student access only)
Identifiers and profiles
ORCID iD LinkedIn
Qualifications

PhD in Management (Multichannel Services) (University of Newcastle), Bachelor of Business (Hon 1) (University of Newcastle), Bachelor of Business (Double Major: Marketing & Management) (University of Newcastle), Diploma of Market Research

Professional memberships
and associations

Secretary, Services SIG Association for Information Systems

Global scholar, Cornell Institute for Healthy Futures

Advisor, Service Education, Research and Innovation (SERI)

Member, Services Marketing SIG (SERVSIG) American Marketing Academy (AMA)

Member, Australian and New Zealand Marketing Academy (ANZMAC)

Member, Cambridge Service Alliance

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Biography

Byron Keating is a Professor of Services Marketing at the QUT Business School. He is also Director of the Service Innovation Lab, a service-focused management and research consultancy based in Canberra and Brisbane.

His research interests are concerned with the transformative role of technology in supporting the design and delivery of complex services. This interest began with his PhD research which examined the impact of the Internet on service delivery and consumption, and continues today in the areas of artificial intelligence, location-based services, and big data.

This research has been acknowledged by numerous awards including two international dissertation awards, an Endeavour Fellowship to work with the National University of Singapore examining the impact of ethics within service supply chains, and most recently, an ARC Linkage Industry Fellowship to further his work on service experience within Australian cultural institutions.

This information has been contributed by Professor Byron Keating.

Teaching

Teaching interests

  • Service Science
  • Strategic Marketing
  • Complex Open-Systems
  • Research Methods
This information has been contributed by Professor Byron Keating.

Publications

For publications by this staff member, visit QUT ePrints, the University's research repository.

Research projects

Grants and projects (Category 1: Australian Competitive Grants only)

Title
A Theory of Communicative Practices within Financial IDS Communities
Primary fund type
CAT 1 - Australian Competitive Grant
Project ID
DP180103709
Start year
2018
Keywords
Title
Reducing Railway Suicide: An Open-systems Approach
Primary fund type
CAT 1 - Australian Competitive Grant
Project ID
LP160100910
Start year
2017
Keywords
Title
Examining Multi-level IT Project Alignment in Government Services: The Case of Contracted Employment Services
Primary fund type
CAT 1 - Australian Competitive Grant
Project ID
LP130100066
Start year
2013
Keywords
Information Systems Strategy;Services;Strategic Alignment
Title
Impact of Alignment on ITO Outsourcing Success
Primary fund type
CAT 1 - Australian Competitive Grant
Project ID
DP120104731
Start year
2012
Keywords
Information Systems Strategy;IT Outsourcing;Services;Strategic Alignment
Title
Information Systems Theory for Location-Based Educational Services in Informal Learning Environments
Primary fund type
CAT 1 - Australian Competitive Grant
Project ID
LP120200818
Start year
2012
Keywords
Education Technology;Information Systems Design Theory;Location Based Services
Title
Modelling Strategic IT Alignment: A Study of the Dynamics of IT Investment in the Australian Services Industries
Primary fund type
CAT 1 - Australian Competitive Grant
Project ID
DP1096429
Start year
2010
Keywords
Discrete Choice Analysis;Information Systems Strategy;IT Alignment;Services

Supervision