Personal details

Dr Ariadna Matamoros Fernandez
Creative Industries Faculty,
School of Communication
+61 7 3138 0007
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Identifiers and profiles
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Doctor in Philosophy (Queensland University of Technology)

Professional memberships
and associations

Association of Internet Researchers (AoIR), Digital Media Research Centre


social media, racism, anti-racism, WhatsApp, content moderation, extreme right, platform governance, digital methods, hate speech, memes


Ariadna Matamoros-Fernández is a Lecturer in Digital Media in the School of Communication at QUT, and member of the Digital Media Research Centre (DMRC). She holds a Ph.D. in Digital Media from the Queensland University of Technology (2018), a MA from the Digital Methods Initiative, University of Amsterdam, and a BA in Journalism from the Autonomous University of Barcelona. Her research focuses on the influence of digital media technologies in everyday communication, with particular attention to controversial practices on different platforms. This includes new forms of racist and anti-racist practices; visual content like political memes in relation to hate speech and platform governance; and the influence of algorithms in shaping everyday life. Ariadna has experience in developing new methods to study digital platforms, and her research has been published in Information, Communication & Society, International Journal of Communication, Convergence and other international, peer-reviewed journals.

This information has been contributed by Dr Ariadna Matamoros Fernandez.


Unit Coordinator – CCB202 Social Media, Self and Society (undergraduate unit)

Unit Coordinator – CCB303 Digital Media project (undergraduate unit)

Unit Coordinator – CCN105 The Power of Platforms (postgraduate unit)

This information has been contributed by Dr Ariadna Matamoros Fernandez.


For more publications by this staff member, visit QUT ePrints, the University's research repository.


Current supervisions

  • No place for racism on digital platforms? Evaluating content moderation practices on Maltese social media through the lens of substantive equality
    PhD, Principal Supervisor
    Other supervisors: Professor Nicolas Suzor
  • A controversy analysis of Tesla's (big) battery in Australia
    PhD, Associate Supervisor
    Other supervisors: Associate Professor Peta Mitchell
  • Decoding the political discourse of Internet meme subcultures using pragmasemiotic methods
    PhD, Associate Supervisor
    Other supervisors: Professor Jean Burgess, Associate Professor Daniel Angus
  • Hashtag & Prejudice: The Discourse of Ethical Fashion Activism on Instagram
    MPhil, Associate Supervisor
    Other supervisors: Ms Kathleen Horton