Ariadna Matamoros-Fernández is a Lecturer in Digital Media in the School of Communication at QUT, chief investigator at the Digital Media Research Centre (DMRC) and Associate Investigator at the national ARC Centre of Excellence for Automated Decision-Making and Society. She holds a Ph.D. in Digital Media from the Queensland University of Technology (2018), a MA from the Digital Methods Initiative, University of Amsterdam, and a BA in Journalism from the Autonomous University of Barcelona. Her research focuses on the entanglement between digital platforms and user practices in (re)producing systemic inequality. She has experience in developing new methods to study digital platforms and is leading research projects investigating platform governance in relation to memes and other controversial content, which includes cross-disciplinary collaborations with scholars from law and data science. Her research has been published in Information, Communication & Society, International Journal of Communication, Convergence and other international, peer-reviewed journals.