Personal details

Dr Ariadna Matamoros Fernandez
Faculty of CI, Education & Social Justice,
School of Communication
+61 7 3138 0007
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Identifiers and profiles
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Doctor in Philosophy (Queensland University of Technology)

Professional memberships
and associations

Association of Internet Researchers (AoIR), Digital Media Research Centre


social media, racism, anti-racism, WhatsApp, content moderation, extreme right, platform governance, digital methods, hate speech, memes


Ariadna Matamoros-Fernández is a Lecturer in Digital Media in the School of Communication at QUT, chief investigator at the Digital Media Research Centre (DMRC) and Associate Investigator at the national ARC Centre of Excellence for Automated Decision-Making and Society. She holds a Ph.D. in Digital Media from the Queensland University of Technology (2018), a MA from the Digital Methods Initiative, University of Amsterdam, and a BA in Journalism from the Autonomous University of Barcelona. Her research focuses on the entanglement between digital platforms and user practices in (re)producing systemic inequality. She has experience in developing new methods to study digital platforms and is leading research projects investigating platform governance in relation to memes and other controversial content, which includes cross-disciplinary collaborations with scholars from law and data science. Her research has been published in Information, Communication & Society, International Journal of Communication, Convergence and other international, peer-reviewed journals.

This information has been contributed by Dr Ariadna Matamoros Fernandez.


Unit Coordinator – CCB202 Social Media, Self and Society (undergraduate unit)

Unit Coordinator – CCB303 Digital Media project (undergraduate unit)

Unit Coordinator – CCN105 The Power of Platforms (postgraduate unit)

This information has been contributed by Dr Ariadna Matamoros Fernandez.


For more publications by this staff member, visit QUT ePrints, the University's research repository.


Current supervisions

  • You might like this, but at what cost? Considering the social responsibilities of digital platforms¿ recommender systems
    PhD, Principal Supervisor
    Other supervisors: Professor Nicolas Suzor
  • A controversy analysis of Tesla's (big) battery in Australia
    PhD, Associate Supervisor
    Other supervisors: Associate Professor Peta Mitchell
  • Decoding the Political Ideology of Internet Meme Subcultures Using Pragmasemiotic Methods
    PhD, Associate Supervisor
    Other supervisors: Professor Jean Burgess, Associate Professor Daniel Angus
  • Hashtag & Prejudice: The Discourse of Ethical Fashion Activism on Instagram
    MPhil, Associate Supervisor
    Other supervisors: Ms Kathleen Horton