Personal details
- Name
- Associate Professor Amanda Beatson
- Position(s)
- Associate Professor
QUT Business School,
Advertising, Marketing and Public Relations - Discipline *
- Marketing
- Phone
- +61 7 3138 1241
- Fax
- +61 7 3138 1811
- a.beatson@qut.edu.au
- Location
- View location details (QUT staff and student access only)
- Identifiers and profiles
-
- Qualifications
-
Doctor of Philosophy, Management (University of Queensland)
- Keywords
-
Self-service technology, Services Management, Services Strategy, Consumer Value
Biography
Dr Amanda Beatson is an Associate Professor in Marketing at the QUT Business School. She previously held the posts of Marketing Subject Area Coordinator and Higher Degrees Research Coordinator within the School of Advertising, Marketing and Public Relations. Prior to becoming an academic she worked in service organisations in Australia and New Zealand.
In line with QUT’s industry focus, Amanda’s work is reinforced by her desire to act as a change agent, transforming the way organisations look at contemporary societal challenges. By providing a voice to vulnerable groups, her goal is to create a better society in terms of inclusivity and environmental sustainability by lobbying for improvements to organisations and government. Underpinning this is a transformative service research (TSR) lens, whereby she ensures the wellbeing of individuals is focal in these improvements. Through her unique approach of innovative research methodologies, Amanda has received competitive research funding with industry partners, specialising in government and not-for-profit organisations, to find solutions for these societal challenges. Various government bodies and private organisations within Australia, the United Kingdom and New Zealand have funded her research. She has published over seventy peer-reviewed journal articles, conference papers and scholarly book chapters relating to her research.
A selection of Amanda’s current and past projects include:
- Seamless Journeys to Work for Young Adults with Physical Disabilities (funded by Australian Research Council Grant (ARC Linkage) and Jobs Australia);
- Social Impact Investigation (funded by Healthy Waterways);
- Social Impact of Red Meat Processing in Australia (funded by AMPC);
- Enhancing consumer evaluation of technology enabled service delivery (funded by Australian Government, Cooperative Research Centre, Smart Services);
- Optimising customer satisfaction (funded by Brisbane Airport Corporation);
Research Focus: Amanda’s research focus is on optimising inclusivity and supporting vulnerable consumers. She achieves this by investigating; how to improve consumer experiences, support and engage employees and consumers, public sentiment and social impact, and how to improve service delivery options, with the goal of delivering enhanced wellbeing.
Research Interests:
- Transformative services
- Vulnerable consumers
- Health and wellbeing
- Services marketing and management
- Self-service technology
- Enhancing engagement and experiences
Research Supervisions:
Amanda is interested in supervising Honours, Masters by Research and PhD students. Examples of projects and areas of research she is interested in supervising include (but are not limited to);
- Supporting vulnerable consumers
- Making technology work for employees
- Improving the workplace through self-service technology
- Optimising value through service design
Awards:
- Vice-Chancellor’s Performance Award (QUT) 2017
- Vice-Chancellor’s Performance Award (QUT) 2016
- Chartered Institute of Marketing (CIM) Research Award, 2002
- The University of Queensland Graduate School Award, 1999
- The University of Otago Commerce Award, 1996
Teaching
Teaching Interests
- Services marketing
- Marketing management
- Strategic marketing
Publications
- Beatson A, Riedel A, Chamorro-Koc M, Marston G, Stafford L, (2020) Increasing the independence of vulnerable consumers through social support, Journal of Services Marketing p223-237
- Beatson A, Riedel A, Chamorro-Koc M, Marston G, Stafford L, (2020) Encouraging young adults with a disability to be independent in their journey to work: A segmentation and application of Theory of Planned Behaviour approach, Heliyon p1-10
- Beatson A, Riedel A, Chamorro-Koc M, Marston G, Stafford L, (2019) Factors influencing the journey to work for young people with physical and/or neurological conditions, Disability and Rehabilitation p1-9
- Stafford L, Marston G, Beatson A, Chamorro-Koc M, Drennan J, (2019) Interpretative accounts of work capacity assessment policy for young adults with disabilities, Disability and Society p885-903
- Riedel A, Weeks C, Beatson A, (2018) Am I intruding? Developing a conceptualisation of advertising intrusiveness, Journal of Marketing Management p750-774
- Gottlieb U, Beatson A, (2018) High on emotion! Perceived value: influencing decision-making processes at international student recruitment trade shows, Journal of Marketing for Higher Education p282-297
- Huang C, Lings I, Beatson A, Chou C, (2018) Promoting consumer environmental friendly purchase behaviour: a synthesized model from three short-term longitudinal studies in Australia, Journal of Environmental Planning and Management p2067-2093
- Dootson P, Lings I, Beatson A, Johnston K, (2017) Deterring deviant consumer behaviour: when 'it's wrong, don't do it' doesn't work, Journal of Marketing Management p1355-1383
- Stafford L, Marston G, Chamorro-Koc M, Beatson A, Drennan J, (2017) Why one size fits all approach to transition in Disability Employment Services hinders employability of young people with physical and neurological disabilities in Australia, The Journal of Industrial Relations p631-651
- Dootson P, Johnston K, Beatson A, Lings I, (2016) Where do consumers draw the line? Factors informing perceptions and justifications of deviant consumer behaviour, Journal of Marketing Management p750-776
For more publications by this staff member, visit QUT ePrints, the University's research repository.
Research projects
Grants and projects (Category 1: Australian Competitive Grants only)
- Title
- Seamless Journeys to Work for Young Adults with Physical Disabilities
- Primary fund type
- CAT 1 - Australian Competitive Grant
- Project ID
- LP150100168
- Start year
- 2015
- Keywords
Supervision
Completed supervisions (Doctorate)
- Culinary Destination Consumer-based Brand Equity: Exploring the Influence of Tourist Gaze in Relation to FoodPorn on Social Media (2020)
- Self-regulation and Intertemporal Consumer Impatience (2020)
- Engagement With Digital Health Technologies (2019)
- Destination Consumer-based Brand Equity: The Effects of Social Media on Travel Planning (2018)
- Examining the Effects of Varying Levels of Consumer Control over Advertising Intrusiveness on the Advertising Brand (2018)
- Where do consumers draw the line? An investigation of deviant consumer behaviour (2014)
- Three-phase model of consumers' behaviours: A synthesis of the Theory of Planned Behaviour, Self-Determination Theory and Planning (2013)
Completed supervisions (Masters by Research)
- Corporate Social Responsibility during Times of Crisis (2020)
- The Role of Engagement on Stakeholder's Satisfaction with the Destination Marketing Organisation's Performance (2015)
- Investigating relationships between relationship quality, customer loyalty and cooperation: An empirical study of convenience stores' franchise chain systems in Taiwan (2009)