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Dr Cara Wrigley

Creative Industries Faculty,
School of Design Office


Dr Cara Wrigley
Adjunct Associate Professor
Creative Industries Faculty,
School of Design Office
Discipline *
Design Practice and Management, Engineering Design
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Identifiers and profiles

Doctor of Philosophy (Queensland University of Technology), BDesSt (Griffith University), Bachelor of Built Environment (Industrial Design) (Queensland University of Technology)

Professional memberships
and associations
  • Member of the Design Management Institute
  • Member of the International Design and Emotion Society
  • Member of the Design Institute of Australia

Design-led Innovation, Design Thinking, Emotional Design

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008


Dr Cara Wrigley is Principal Research Fellow at the Design Innovation Research Centre, University of Technology Sydney. Building on her solid practical industry experience, combined with her scholarly expertise in emotional design, she is actively researching the value that design holds in business – specifically through the creation of strategies to design business models which lead to emotive customer engagement. Cara has presented and published widely in the field of design-led innovation and currently leading several initiatives to contribute to both industry and academia on the value of design to business.

This information has been contributed by Dr Cara Wrigley.


For more publications by this staff member, visit QUT ePrints, the University's research repository.