- Dr Lisa Schuster
- Senior Lecturer
QUT Business School,
Advertising, Marketing and Public Relations
- Discipline *
- +61 7 3138 2646
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- Identifiers and profiles
Doctor of Philosophy (Queensland University of Technology)
- Professional memberships
Founding member of Australian Association of Social Marketing (AASM).
Social Advertising and Marketing, Transformative Service Research, Consumer Behaviour, mHealth Services
Dr Lisa Schuster is a Senior Lecturer at the QUT Business School. Dr Schuster completed her Bachelor of Business (Marketing) and Bachelor of Business (Hons) at QUT. After receiving a series of awards for excellence, she was presented with the QUT Medal. She went on to complete her PhD, a Graduate Certificate in Research Commercialisation and a Graduate Certificate in Academic Practice (Higher Education). Previously, Dr Schuster worked as a Research Fellow at Social Marketing @ Griffith University, a research centre focused on undertaking collaborative research with industry partners, where she was also on the Steering Committee of the Population and Social Health Research Program. She has published her work in domestic and international conferences, receiving three ‘Best Paper’ awards, and peer-reviewed journals, including European Journal of Marketing, Journal of Business Research, Journal of Services Marketing and Journal of Marketing Management. Dr Schuster focuses on advancing understanding of consumer behaviour in the domains of social marketing and transformative services research, which both aim to improve individual and community well-being. She is a mixed-methodologist, particularly proficient in survey research and SEM. In the past, Dr Schuster has conducted evaluations of social advertising to determine its effect on consumers’ health behaviours and extended attitudinal models to improve prediction of consumers’ responses to mHealth. She is interested in further pursuing investigation of the impact of technological platforms, including mobile devices and social media, and interventions on health behaviours.
- Schuster L, (2015) Competition and its influence on consumer decision making in social marketing, Journal of Marketing Management p1333-1352
- Rundle-Thiele S, Schuster L, Dietrich T, Russell-Bennett R, Drennan JC, Leo C, Connor J, (2015) Maintaining or changing a drinking behavior? GOKA's short-term outcomes, Journal of Business Research p2155-2163
- Dietrich T, Rundle-Thiele S, Schuster L, Drennan JC, Russell-Bennett R, Leo C, Gullo MJ, Connor J, (2015) Differential segmentation responses to an alcohol social marketing program, Addictive Behaviors p68-77
- Schuster L, Kubacki K, Rundle-Thiele S, (2015) A theoretical approach to segmenting children's walking behaviour, Young Consumers p159-171
- Schuster L, (2013) Maintaining behavioural change in social marketing: Exploring drivers of repeat use of services instrumental to social goals, Contemporary issues in social marketing p141-156
- Schuster L, Drennan JC, Lings IN, (2013) Consumer acceptance of m-wellbeing services: a social marketing perspective, European Journal of Marketing p1439-1457
- Wessels L, Drennan JC, (2010) An investigation of consumer acceptance of M-banking, International Journal of Bank Marketing p547-568
For more publications by this staff member, visit QUT ePrints, the University's research repository.