Associate Professor
Lisa Schuster

Profile image of Associate Professor Lisa Schuster

Faculty of Business & Law,
School of Advertising, Marketing & PR


Personal details

Positions

Associate Professor
Faculty of Business & Law,
School of Advertising, Marketing & PR

Keywords

Behaviour Change, Transformative Service Research, Consumer Behaviour, Social Marketing, Social Media

Research field

Marketing

Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Qualifications

  • Doctor of Philosophy (Queensland University of Technology)

Professional memberships and associations

Founding member of Australian Association of Social Marketing (AASM).

Teaching

Associate Professor Schuster teaches across the following areas in advertising and marketing:

  • Digital Strategy and Analytics
  • Advertising Theory and Practice
  • Advertising Management
  • Integrated Marketing Communications
  • Social Marketing
  • Consumer Behaviour
  • Services Marketing
  • Marketing Audience and Research

She is interested in the use of technology in teaching, in particular how technology facilitates flipped classroom approaches and work-integrated learning. She has published her research high quality pedogeological journals and has received a Vice-Chancellor's Performance Award for her work in this area.

Publications

QUT ePrints

For more publications by Lisa, explore their research in QUT ePrints (our digital repository).

View more publications

Filter publications:

A complete list of publications is available at: https://www.qut.edu.au/about/our-people/academic-profiles/lisa.schuster

Awards

Supervision

Current supervisions

  • Social practice theory to understand Indigenous health practices in the Peruvian Amazon
    PhD, Associate Supervisor
    Other supervisors: Adjunct Professor Ross Gordon
  • Persuasiveness of Travel Influencers in Ecotourism
    PhD, Principal Supervisor
    Other supervisors: Associate Professor Udo Gottlieb
  • Traveling to a Digital Fantasy World: How Narrative Persuasion and Identification with Media Characters Explain Virtual Influencers' Persuasiveness
    PhD, Principal Supervisor
    Other supervisors: Dr Edwina Luck
  • "Do it fuh the Gram”: Exploring the gender dynamics that shape the practices of SMIs and the responses of their followers, in the context of pro-social campaigns in T&T
    PhD, Associate Supervisor
    Other supervisors: Adjunct Professor Ross Gordon
  • Australian podiatrists' online advertising: regulation compliance, consumer behaviour and the persuasion knowledge model
    PhD, Associate Supervisor
    Other supervisors: Dr Sheree Hurn, Adjunct Professor Vivienne Tippett
  • When Social Media Influencers Go Rogue: Transgressions of the Trans-Parasocial Relationship with Followers
    MPhil, Associate Supervisor
    Other supervisors: Professor Dominique Greer