- Dr Clinton Weeks
- Senior Lecturer
QUT Business School,
Advertising, Marketing and Public Relations
- Discipline *
- +61 7 3138 5349
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- Identifiers and profiles
PhD (University of Queensland)
- Professional memberships
- Member of the Australia Marketing Institute
- Coordinator of the Academy of Marketing Doctoral Special Interest Group (AM-DocSIG)
- Standards Australia Technical Committee (CS-116)
cognition, consumer behaviour, consumer response to brand crisis, consumer response to corporate sponsorship, experimental psychology, explicit memory, implicit memory, online advertising effects, sponsorship-linked marketing
Clinton completed his PhD (cognitive psychology, marketing) at the University of Queensland in 2008. He was a post-doctoral researcher in the Psychology Department at the Ohio State University between 2008 and 2010. Clinton currently holds a lecturing position in the QUT Business School where he teaches consumer behaviour and research methods.
Clinton’s research focuses on human memory and cognition at both basic and applied levels. He is particularly interested in how theoretical ideas about memory and cognition can be advanced through testing with real-world stimuli and in real-world contexts, and relatedly, how theoretical understanding can be useful beyond the laboratory. Much of his work relates to the learning of information which is incidental to the task at hand and the types of errors that people make when processing information. His work spans several fields including cognitive and experimental psychology, consumer behaviour and marketing communications.
Since arriving at QUT Clinton has been involved in developing the QUT Business School’s Experimental Research Laboratory which allows controlled experimental testing of participants for large research projects. He was awarded a Vice Chancellor’s Performance Award for Contribution to QUT Research Culture. In 2012 Clinton was part of the Consumer Research Group which was awarded a High Potential Research Grant ($260,000) through the QUT Business School which will support ongoing research.
- Chien P, Kelly SJ, Weeks CS, (2016) Sport scandal and sponsorship decisions: Team identification matters, Journal of Sport Management p490-505
- Weeks CS, Mortimer G, Page L, (2016) Understanding how consumer education impacts shoppers over time: A longitudinal field study of unit price usage, Journal of Retailing and Consumer Services p198-209
- O'Connor PJ, Martin BA, Weeks CS, Ong L, (2014) Factors that influence young people's mental health help-seeking behaviour: a study based on the Health Belief Model, Journal of Advanced Nursing p2577-2587
- Steffens PR, Weeks CS, Davidsson P, Isaak L, (2014) Shouting from the ivory tower: a marketing approach to improve communication of academic research to entrepreneurs, Entrepreneurship: Theory and Practice p399-426
- Martin BA, Lee C, Weeks CS, Kaya M, (2013) How to stop binge drinking and speeding motorists: Effects of relational-interdependent self-construal and self-referencing on attitudes toward social marketing, Journal of Consumer Behaviour: an international research review p81-90
- Weeks CS, Cornwell TB, Drennan JC, (2008) Leveraging sponsorships on the Internet: Activation, congruence, and articulation, Psychology and Marketing p637-654
- Weeks CS, Humphreys MS, Hockley W, (2007) Buffered forgetting: When targets and distractors are both forgotten, Memory and Cognition p1267-1282
- Weeks CS, Cornwell TB, Humphreys MS, (2006) Conceptualizing sponsorship: An item and relational information account, Creating Images and the Psychology of Marketing Communication p257-276
- Cornwell TB, Humphreys MS, Maguire AM, Weeks CS, Tellegen CL, (2006) Sponsorship-linked marketing: The role of articulation in memory, Journal of Consumer Research p312-321
- Cornwell TB, Weeks CS, Roy DP, (2005) Sponsorship-linked marketing: Opening the black box, Journal of Advertising p21-42
For more publications by this staff member, visit QUT ePrints, the University's research repository.