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Dr Lisa Tam

QUT Business School,
Advertising, Marketing and Public Relations


Dr Lisa Tam
Postdoctoral Research Fellow
QUT Business School,
Advertising, Marketing and Public Relations
Discipline *
Communication and Media Studies, Marketing
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PhD (Purdue University), MPhil (Chinese University of Hong Kong), MStratPR (University of Sydney), BA (University of Sydney)


communication, measurement, public relations, public diplomacy

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008


Hi :) I am a Postdoctoral Research Fellow (Research Fellowship at Level B – U.S. equivalence of Assistant Professor) at the QUT School of Advertising, Marketing and Public Relations in Brisbane, Australia, and a Research Associate at the Debiasing and Lay Informatics (DaLI) lab of the University of Oklahoma. Before joining QUT, I was Lecturer (Permanent Position at Level B – U.S. equivalence of tenure-track Assistant Professor) of Strategic Communication at La Trobe University in Melbourne, Australia.

I received my Bachelor of Arts (Sociology and Social Policy) in 2008 and my Master of Strategic Public Relations (with Merit) in 2009, both from the University of Sydney. In 2009, I joined a graduate program in corporate relations in Hong Kong. In 2012, I completed a Master of Philosophy (M.Phil.) in Communication at the Chinese University of Hong Kong. In 2015, I received my Doctor of Philosophy (Ph.D.) in Communication (majoring in public relations and minoring in organizational communication, research methodology, and consumer behaviors) from Purdue University in the US.

As a boundary-spanner between academia and industry, I have been involved in projects to which I contribute my conceptual and methodological knowledge to developing solutions for real-world problems, such as developing research instruments, measurement scales, and analytical models, to assist organizations in identifying problems, managing their causes and developing approaches to solving them. I also have a strong interest in the use of industry tools in practice. I enjoy working with students, faculty colleagues from different disciplines, and industry partners to translate research findings into practical outcomes.

My primary research interests are: (a) public relations within integrated communications, (b) the relational approach to public diplomacy, and (c) measurement and analytics. I have been honored with the following recognitions and opportunities:

  • 2018 Most Dedicated Reviewer, Public Relations Division, International Communication Association (ICA)
  • 2017-18 Three Commercial and Consultancy Projects, funded by industry partners
  • 2017-18 Three Research Grants, respectively awarded by three research units @ QUT
  • 2015-16 Three Research Grants, respectively awarded by three research units @ La Trobe University
  • 2016 Page & Johnson Legacy Scholar, Arthur W. Page Society
  • 2014, 2015 Co-Organizer for ”Summer in Siena” Programs, Purdue University
  • 2014 Purdue Research Fellowship, Purdue University
  • 2014 Peter Debrecency Corporate Communication Award, International Public Relations Research Conference (IPRRC)
  • 2011 Top Student Paper Award, Social Cognitive Division, National Communication Association (NCA)
  • 2011 Media Academy Fellow, Salzburg Academy on Media and Global Change, Salzburg Global Seminar
  • 2010, 2011, 2012 Three Outstanding Teaching Awards, Chinese University of Hong Kong
  • 2008, 2009 Two Women’s Committee Bursaries, International House, The University of Sydney
My research outputs can be found on ResearchGate or QUT ePrints.
This information has been contributed by Dr Lisa Tam.


At QUT, I am temporarily looking after AMB263 Introduction to Public Relations and AMN465 Public Relations Management. I was previously unit coordinator for AMB330 Digital Portfolio.

I have previously taught the following classes:

La Trobe University, Australia (2015-2017)

  • STC1CAM Campaigns: Strategies, Analysis, and Design
  • STC1WSC Writing for Strategic Communication
  • STC2CTA Communication Theory and Analysis
  • STC5SOC Strategic Communication in Society (postgraduate)
  • STC5RES Strategic Communication Research (postgraduate)
  • STC5THE Strategic Communication Thesis (postgraduate)

Purdue University, USA (2012-15) 

  • COM114 Fundamentals of Speech Communication
  • COM114e Fundamentals of Speech Communication (for engineering students)
  • COM314 Advanced Presentational Speaking
  • COM325 Interviewing Principles and Practices
  • COM325 Interviewing Principles and Practices (“Summer in Siena” program)
  • COM325 Interviewing Principles and Practices (“redesigned” model)

Chinese University of Hong Kong (2010-12)

  • COMM2910 News Analysis
  • COMM4140 International Communication

As a teacher-scholar, I encourage students to take pride in their expertise in communication – with our unique understanding of the purposes, processes, and consequences of communication, we should be able to offer evidence-based insights into making informed descriptions, explanations and predictions about communication. My teaching is centered on three principles: relationship-centered, profession-centered, and diversity-centered. I emphasize the cultivation of an uplifting atmosphere in class by developing interpersonal relationships with and amongst students by encouraging (a) the frequency of interactions, (b) the diversity of interactions and (c) the impactfulness of each interaction. I develop teaching materials based on four sources of data: (a) job advertisements, (b) industry reports, (c) recommendations from industry mentors, and (d) the evolvement of industry tools. I ensure students are engaged by using a diversity of case examples from different parts of the world to encourage (a) information processing, (b) information retention, (c) (further) information acquisition, and (d) information transmission. I feel encouraged when I am (rhetorically) asked by my students: Lisa, have we made your ears burn?

This information has been contributed by Dr Lisa Tam.


For publications by this staff member, visit QUT ePrints, the University's research repository.