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Dr Lisa Tam

QUT Business School,
Advertising, Marketing and Public Relations


Dr Lisa Tam
Postdoctoral Research Fellow
QUT Business School,
Advertising, Marketing and Public Relations
Discipline *
Communication and Media Studies, Marketing
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PhD (Purdue University), MPhil (Chinese University of Hong Kong), MStratPR (University of Sydney), BA (University of Sydney)


communication, measurement, public relations, public diplomacy

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008


I am Postdoctoral Research Fellow at the QUT School of Advertising, Marketing and Public Relations in Brisbane, Australia and a Research Associate at the Debiasing and Lay Informatics (DaLI) lab at the University fo Oklahoma. Prior to joining QUT, I was Lecturer (U.S. equivalence of tenure-track Assistant Professor) of Strategic Communication at La Trobe University in Melbourne, Australia.​

I received my Bachelor of Arts (Sociology and Social Policy) in 2008 and my Master of Strategic Public Relations (with Merit) in 2009, both from the University of Sydney. In 2009, I joined a graduate program in corporate relations in Hong Kong. In 2012, I completed a Master of Philosophy (M.Phil.) in Communication at the Chinese University of Hong Kong. In 2015, I received my Doctor of Philosophy (Ph.D.) in Public Relations (also minoring in organizational communication, research methodology, and consumer behaviors) from Purdue University in the US.

At QUT, I have been involved in projects to which I contribute my conceptual and methodological expertise to developing solutions for real-world problems, such as developing research instruments, measurement scales, and analytical models, to assist organizations in identifying problems, managing their causes and developing approaches to solving them. I also have a strong interest in the use of industry tools, such as Meltwater, Brandwatch, Hootsuite and HubSpot, in practice. I work with students, faculty colleagues from different disciplines, and industry partners to translate research findings into practical outcomes which benefit both the industry and society.

I have been honored with the following recognitions and opportunities:

  • 2018 Two Commercial and Consultancy Projects, funded by industry partners
  • 2017 One Start-Up Grant, and Two Competitive Research Grants, respectively awarded by three research units, QUT
  • 2015-16 One Start-Up Grant, and Two Competitive Research Grants, respectively awarded by three research units, La Trobe University
  • 2016 Page & Johnson Legacy Scholar, Arthur W. Page Society
  • 2014 Summer Research Grant, Purdue University
  • 2014 Peter Debrecency Corporate Communication Award, International Public Relations Research Conference (IPRRC)
  • 2011 Top Student Paper Award, Social Cognitive Division, National Communication Association (NCA)
  • 2011 Media Academy Fellow, Salzburg Academy on Media and Global Change, Salzburg Global Seminar
  • 2010, 2011, 2012 Outstanding Teaching Awards, Chinese University of Hong Kong
  • 2008, 2009 Women’s Committee Bursary, International House, The University of Sydney
This information has been contributed by Dr Lisa Tam.


I was unit coordinator for AMB330 Digital Portfolio in Semester 2, 2017 and am lecturing AMB263 Introduction to Public Relations (undergraduate) and AMN265 Public Relations Management (postgraduate) in 2018.

I have previously taught the following classes:

La Trobe University, Australia (2015-17)

  • STC1WSC Writing for Strategic Communication
  • STC1CAM Campaigns: Strategy, Analysis and Design
  • STC2CTA Communication Theory and Analysis
  • STC5SOC Strategic Communication in Society (postgraduate)
  • STC5RES Strategic Communication Research (postgraduate)
  • STC5THP Strategic Communication Thesis (postgraduate)

Purdue University, U.S.A. (2012-15)

  • COM114 Fundamentals of Speech Communication
  • COM314 Advanced Presentational Speaking
  • COM325 Interviewing: Principles and Practices

Chinese University of Hong Kong (2010-12)

  • COMM2910 News Analysis
  • COMM4140 International Communication
I am very passionate about learning from industry professionals and academic colleagues on what is needed in public relations teaching and research, and am very eager to work with industry partners to integrate tools, such as data analytics, into the curriculum.
This information has been contributed by Dr Lisa Tam.


For publications by this staff member, visit QUT ePrints, the University's research repository.