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Mr Bill Proud

QUT Business School,
Administration Services - Business,
Teaching & Learning - Business

Personal

Name
Mr Bill Proud
Position(s)
Director of Studies
QUT Business School,
Administration Services - Business,
Teaching & Learning - Business
Discipline *
Marketing
Phone
+61 7 3138 1791
Email
Location
View location details (QUT staff and student access only)
Qualifications

master of business(marketing) (Queensland University of Technology), Bachelor of Law / Bachelor of Arts (The University of Melbourne)

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Biography

Research Interests

  • Consumer behaviour
  • Marketing communication
  • Branding
  • Strategic marketing
  • Marketing management
This information has been contributed by Mr Bill Proud.

Teaching

Teaching Interests

  • Marketing, strategic marketing, services marketing
  • Sales, integrated marketing communication
  • Marketing management, advertising management
This information has been contributed by Mr Bill Proud.

Publications

For publications by this staff member, visit QUT ePrints, the University's research repository.