Dr Nicolas Pontes
This person does not currently hold a position at QUT.
Personal details
Keywords
branding, price perception, information processing, framing, color effects, social comparisons.
Research field
Marketing
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008
Qualifications
- Doctor of Philosophy (Monash University)
Professional memberships and associations
Teaching
Publications
- Palmeira, M., Pontes, N., Thomas, D. & Krishnan, H. (2016). Framing as status or benefits: Consumers' reactions to hierarchical loyalty program communication. European Journal of Marketing, 50(3 - 4), 488–508. https://eprints.qut.edu.au/92140
QUT ePrints
For more publications by Nicolas, explore their research in QUT ePrints (our digital repository).