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Associate Professor Steven Pike

QUT Business School,
Advertising, Marketing and Public Relations

Personal

Name
Associate Professor Steven Pike
Position(s)
Associate Professor
QUT Business School,
Advertising, Marketing and Public Relations
Discipline *
Tourism
Phone
+61 7 3138 2702
Fax
+61 7 3138 1811
Email
Location
View location details (QUT staff and student access only)
Qualifications

PhD Doctor of Philosophy (University of Waikato)

Professional memberships
and associations

Steve spent 20 years working in the tourism industry, primarily with Destination Marketing Organisations. His research focuses on the relevant challenges faced by tourism destination marketers, and he has shared his findings via four books and over 100 academic publications. Steve is a regular speaker at international tourism conferences.

Keywords

Destination marketing, Tourism marketing, Brand performance measurment, Marketing research

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Biography

Steve spent 20 years working in the tourism industry, primarily with Destination Marketing Organisations, before completing a PhD in marketing in 2003. His research focuses on the relevant challenges faced by tourism destination marketers, and he has shared his findings via four books and over 100 academic publications. Steve has served on a number of tourism industry boards, and is a regular speaker at international tourism conferences.

 

Research Interests

  • Destination Marketing
  • Brand performance measurement
  • Tourism marketing
  • Market positioning
This information has been contributed by Associate Professor Steven Pike.

Teaching

Teaching Interests

  • Tourism marketing
  • Marketing research
  • PhD, Masters and Honours student supervision
This information has been contributed by Associate Professor Steven Pike.

Publications

For publications by this staff member, visit QUT ePrints, the University's research repository.