Associate Professor
Steve Pike
Faculty of Business & Law,
School of Advertising, Marketing & PR
Biography
Prior to completing a PhD in marketing in 2003, Steven spent 20 years working in the tourism industry, primarily with Destination Marketing Organisations. His research focuses on the relevant challenges faced by tourism marketers, and he has shared his findings via six books and over 100 academic publications. Access Steven's publications via QUT ePrints: https://eprints.qut.edu.au/view/person/Pike,_Steven.html Steven's research has been cited over 13,000 times by over 1,500 authors around the world: https://scholar.google.com.au/citations?user=QYMf3PcAAAAJ&hl=enPersonal details
Positions
- Associate Professor
Faculty of Business & Law,
School of Advertising, Marketing & PR
Keywords
Destination marketing, Tourism marketing, Brand performance measurment, Marketing research, Repertory Test, Personal Construct Theory, Market positioning
Research field
Tourism
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008
Qualifications
- PhD Doctor of Philosophy (University of Waikato)
Teaching
Teaching Interests
- Tourism marketing
- Market research
Publications
QUT ePrints
For more publications by Steve, explore their research in QUT ePrints (our digital repository).