Avatar Image

Associate Professor Steven Pike

QUT Business School,
Advertising, Marketing and Public Relations

Personal

Name
Associate Professor Steven Pike
Position(s)
Associate Professor
QUT Business School,
Advertising, Marketing and Public Relations
Discipline *
Tourism
Phone
+61 7 3138 2702
Fax
+61 7 3138 1811
Email
Location
View location details (QUT staff and student access only)
Identifiers and profiles
ORCID iD
Qualifications

PhD Doctor of Philosophy (University of Waikato)

Professional memberships
and associations

Steve spent 20 years working in the tourism industry, primarily with Destination Marketing Organisations. His research focuses on the relevant challenges faced by tourism marketers, and he has shared his findings via four books and over 100 academic publications. Steve is a regular speaker at international tourism conferences.

In 2017 Steve received the prestigious ‘Emerald Citation of Excellence Award’ for his 2014 publication with Professor Stephen Page:

“Emerald Publishing hereby recognizes this paper as one of the most highly cited and influential papers published in 2014 relating to the areas of Business Management, Finance, Accounting, Economics and Marketing”.

Pike, S., & Page, S. (2014). Destination Marketing Organizations and destination marketing: A narrative analysis of the literature. Tourism Management. 41:202-227.

Steve has also received two QUT Vice Chancellor’s Performance Excellence Awards, two CQUniversity Research Excellence Awards, and  three ‘best research paper’ awards at international conferences.

Keywords

Destination marketing, Tourism marketing, Brand performance measurment, Marketing research

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Biography

Steve spent 20 years working in the tourism industry, primarily with Destination Marketing Organisations, before completing a PhD in marketing in 2003. His research focuses on the relevant challenges faced by tourism destination marketers, and he has shared his findings via four books and over 100 academic publications. Steve has served on a number of tourism industry boards, and is a regular speaker at international tourism conferences.

 

Research Interests

  • Destination Marketing
  • Brand performance measurement
  • Tourism marketing
  • Market positioning
This information has been contributed by Associate Professor Steven Pike.

Teaching

Teaching Interests

  • Tourism marketing
  • Marketing research
  • PhD, Masters and Honours student supervision
This information has been contributed by Associate Professor Steven Pike.

Publications

For publications by this staff member, visit QUT ePrints, the University's research repository.