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Professor Larry Neale

QUT Business School,
Advertising, Marketing and Public Relations

Personal

Name
Professor Larry Neale
Position(s)
Professor
QUT Business School,
Advertising, Marketing and Public Relations
Discipline *
Marketing
Phone
+61 7 3138 2274
Fax
+61 7 3138 1811
Email
Location
View location details (QUT staff and student access only)
Qualifications

PhD (University of Western Aust.)

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Biography

Background With a practitioner background in retailing, market research, and consulting, Larry understands the power and challenges of using technology to market products worldwide. Larry’s research activities frequently take him to Asia and the United States as an instructor, presenter, and facilitator.

Research Interests

  • Sports marketing
  • Consumer ethics
  • Service recovery
  • Marketing education
  • Ritual consumption
  • Uncommon loyalty

Current Projects Larry is currently working on an international experimental ethics study, investigating consumer responses to ethically-ambiguous situations with Professor Sam Fullerton (Eastern Michigan University).

This information has been contributed by Professor Larry Neale.

Teaching

Teaching Interests

  • Marketing principles
  • Consumer behaviour
  • Marketing Strategy
This information has been contributed by Professor Larry Neale.

Publications


For more publications by this staff member, visit QUT ePrints, the University's research repository.