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Professor Larry Neale

QUT Business School,
Advertising, Marketing and Public Relations

Personal

Name
Professor Larry Neale
Position(s)
Professor
QUT Business School,
Advertising, Marketing and Public Relations
Discipline *
Marketing
Phone
+61 7 3138 2274
Fax
+61 7 3138 1811
Email
Location
View location details (QUT staff and student access only)
Qualifications

PhD (University of Western Aust.)

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Biography

Background

With a practitioner background in retailing, market research, and consulting, Larry understands the power and challenges of using technology to market products worldwide. Larry’s research activities frequently take him to Asia and the United States as an instructor, presenter, and facilitator, and he also serves as the academic lead for the Asia Pacific in the Google Online Marketing Challenge. Larry is a keen sports fan and life observer, and has parlayed his passions into research streams including consumer ethics, sports marketing, electronic marketing, service recovery, and social networking.

Research Interests

  • Sports marketing
  • Business ethics
  • Consumer ethics
  • Service recovery
  • Social networking
  • Marketing education
  • Ritual consumption
  • Uncommon loyalty

Current Projects

Larry is currently working on an international experimental ethics study, investigating consumer responses to ethically-ambiguous situations with Professor Sam Fullerton (Eastern Michigan University).  Larry is also undertaking research in marketing education, investigating the best learning outcomes for marketing students.

 

This information has been contributed by Professor Larry Neale.

Teaching

Teaching Interests

  • Marketing principles
  • Consumer behaviour
  • Services marketing
  • Strategic marketing
This information has been contributed by Professor Larry Neale.

Publications


For more publications by this staff member, visit QUT ePrints, the University's research repository.