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Associate Professor Gary Mortimer

QUT Business School,
Advertising, Marketing and Public Relations

Personal

Name
Associate Professor Gary Mortimer
Position(s)
Associate Professor
QUT Business School,
Advertising, Marketing and Public Relations
Discipline *
Marketing
Phone
+61 7 3138 5084
Email
Location
View location details (QUT staff and student access only)
Identifiers and profiles
ORCID iD
Qualifications

Doctor of Philosophy (Griffith University), Graduate Certificate (Queensland University of Technology)

Professional memberships
and associations
Background
Dr Gary Mortimer is an active researcher in the areas of food retailing, retail operations and shopping behaviour, particularly consumer behaviour in food retailing and shopping. He has published and presented papers in this area.
Prior to joining QUT, Dr Mortimer spent over 20 years working with some of Australia’s largest general merchandise and food retailers. Dr Mortimer was appointed to the Advisory Board of the Institute of Food Products Marketing, Philadelphia (US) in 2012 and sits on the council of the Australian Marketing Institute. Considered a retail expert, he is a regular commentator across newspapers, current affairs, television and radio.
Previous Industry Projects
  • 2015: Investigating the impact of extended four day Christmas retail closures in regional cities. Prepared for the Retailers Association of Australia
  • 2014: Understanding the drivers and barriers to extended retail trading hours for regional communities – Prepared for and funded by National Retailers Association
  • 2013: Leaders in Local: Exploring Consumers‘ Purchase Intentions of Locally Produced Foods. Prepared for and funded by Woolworths Supermarkets.
  • 2013: Determining Customer Profiles and Shopping Motives. Prepared for and funded by Precision Group (Macarthur Central)
  • 2011: Investigating the Value Proposition for Frozen Meat Products. Prepared for and funded by IMT Meats Pty Ltd.
Current Research Projects
Dr Mortimer is currently recruiting high performing Honours, Masters and PhD students to work with him on important and emergent research topics. 
Examining the Asian consumers’ perceptions of Australian fresh foods
Clinical trials or pharmacist advice: The influence on health consumers’ perceptions of trust and decision making
The demise of the ethical shopper: shifting non-ethical consumption to ethical behaviour
Do packaging aesthetics affect perceptions of taste and purchase intentions?
Do shoppers really care about buying local foods?
The sport of shopping: conceptualisation and scale development
莫奇摩博士目前正在招收高水平的荣誉生、硕士生和博士生与他一起从事重要的新兴课题的研究。  
  • 探讨亚洲消费者对澳大利亚新鲜食品的看法

http://www.qut.edu.au/research/our-research/student-topics/examining-the-asian-consumers-perceptions-of-australian-fresh-foods

  • 临床试用结果还是药剂师的建议:它们对健康用品消费者在如何看待信任和作出决定方面产生的影响

http://www.qut.edu.au/research/our-research/student-topics/clinical-trials-or-pharmacist-advice-the-influence-on-health-consumers-perceptions-of-trust-and-decision-making

  • 道德消费者的消失:将不道德的消费转变为有道德操守的行为

http://www.qut.edu.au/research/our-research/student-topics/the-demise-of-the-ethical-shopper-shifting-non-ethical-consumption-to-ethical-behaviour

  • 包装的美学效果是否会影响人的味觉和购买意愿?

http://www.qut.edu.au/research/our-research/student-topics/do-packaging-aesthetics-affect-perceptions-of-taste-and-purchase-intentions

  • 购物者是否注重购买本地食品?

http://www.qut.edu.au/research/our-research/student-topics/do-shoppers-really-care-about-buying-local-foods

  • 运动型购物:运动型购物的理念内涵以及程度测量表的研发设计

http://www.qut.edu.au/research/our-research/student-topics/the-sport-of-shopping-conceptualisation-and-scale-development

Keywords

Shopping Behaviour, Grocery/Food Shopping, Male Shopping Behaviour, Retail Operations, Supermarket Shopping Behaviour, Consumer Healthcare and Pharmacy, Self Gifting and Self Directed Consumer Behaviour, Retailing

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Biography

Background
Dr Gary Mortimer is an active researcher in the areas of food retailing, retail operations and shopping behaviour, particularly consumer behaviour in food retailing and shopping. He has published and presented papers in this area.
Prior to joining QUT, Dr Mortimer spent over 20 years working with some of Australia’s largest general merchandise and food retailers. Dr Mortimer was appointed to the Advisory Board of the Institute of Food Products Marketing, Philadelphia (US) in 2012 and sits on the council of the Australian Marketing Institute. Considered a retail expert, he is a regular commentator across newspapers, current affairs, television and radio.
Previous Industry Projects
  • 2015: Investigating the impact of extended four day Christmas retail closures in regional cities. Prepared for the Retailers Association of Australia
  • 2014: Understanding the drivers and barriers to extended retail trading hours for regional communities – Prepared for and funded by National Retailers Association
  • 2013: Leaders in Local: Exploring Consumers‘ Purchase Intentions of Locally Produced Foods. Prepared for and funded by Woolworths Supermarkets.
  • 2013: Determining Customer Profiles and Shopping Motives. Prepared for and funded by Precision Group (Macarthur Central)
  • 2011: Investigating the Value Proposition for Frozen Meat Products. Prepared for and funded by IMT Meats Pty Ltd.
Current Research Projects
Dr Mortimer is currently recruiting high performing Honours, Masters and PhD students to work with him on important and emergent research topics. 
Examining the Asian consumers’ perceptions of Australian fresh foods
Clinical trials or pharmacist advice: The influence on health consumers’ perceptions of trust and decision making
The demise of the ethical shopper: shifting non-ethical consumption to ethical behaviour
Do packaging aesthetics affect perceptions of taste and purchase intentions?
Do shoppers really care about buying local foods?
The sport of shopping: conceptualisation and scale development
This information has been contributed by Associate Professor Gary Mortimer.

Teaching

Teaching interests

  • International Logistics
  • Logistics Operations 
  • Market Research
  • Retail Marketing Principles.

This information has been contributed by Associate Professor Gary Mortimer.

Experience

Background
Dr Gary Mortimer is an active researcher in the areas of food retailing, retail operations and shopping behaviour, particularly consumer behaviour in food retailing and shopping. He has published and presented papers in this area.
Prior to joining QUT, Dr Mortimer spent over 20 years working with some of Australia’s largest general merchandise and food retailers. Dr Mortimer was appointed to the Advisory Board of the Institute of Food Products Marketing, Philadelphia (US) in 2012 and sits on the council of the Australian Marketing Institute. Considered a retail expert, he is a regular commentator across newspapers, current affairs, television and radio.
Previous Industry Projects
  • 2015: Investigating the impact of extended four day Christmas retail closures in regional cities. Prepared for the Retailers Association of Australia
  • 2014: Understanding the drivers and barriers to extended retail trading hours for regional communities – Prepared for and funded by National Retailers Association
  • 2013: Leaders in Local: Exploring Consumers‘ Purchase Intentions of Locally Produced Foods. Prepared for and funded by Woolworths Supermarkets.
  • 2013: Determining Customer Profiles and Shopping Motives. Prepared for and funded by Precision Group (Macarthur Central)
  • 2011: Investigating the Value Proposition for Frozen Meat Products. Prepared for and funded by IMT Meats Pty Ltd.

2013: Online Customer Experience: What is the experience and how is it different for frequent and

Current Research Projects
Dr Mortimer is currently recruiting high performing Honours, Masters and PhD students to work with him on important and emergent research topics. 
Examining the Asian consumers’ perceptions of Australian fresh foods
Clinical trials or pharmacist advice: The influence on health consumers’ perceptions of trust and decision making
The demise of the ethical shopper: shifting non-ethical consumption to ethical behaviour
Do packaging aesthetics affect perceptions of taste and purchase intentions?
Do shoppers really care about buying local foods?
The sport of shopping: conceptualisation and scale development
This information has been contributed by Associate Professor Gary Mortimer.

Publications


For more publications by this staff member, visit QUT ePrints, the University's research repository.

Awards

Awards and recognition

Type
Academic Honours, Prestigious Awards or Prizes
Reference year
2012
Details
National Finalist Award - Australian Supply Chain and Logistics Association - Training, Education and Development
Type
Academic Honours, Prestigious Awards or Prizes
Reference year
2012
Details
A $5000 award in 'recognition of significant and superior contribution to the work of the university
Type
Academic Honours, Prestigious Awards or Prizes
Reference year
2012
Details
Supply Chain & Logistics Association Australia (SCLAA) - Queensland Finalist - Training, Education and Development awarded
Type
Academic Honours, Prestigious Awards or Prizes
Reference year
2013
Details
Awarded the Australian Supply Chain and Logistics Association (ASCLA) Award (High Commendation, Training, Education and Development Award)2013
Type
Advisor/Consultant for Industry
Reference year
2012
Details
Australian Self Medicating Industry Annual Conference - Invited speaker and panellist. Presented; "Consumer insights into the Healthcare Channel"
Type
Advisor/Consultant for Industry
Reference year
2012
Details
Invited at speak at the Australian Professional Pharmacist Conference. Presented; "Insight into the Pain Customer - How to Improve the Value Proposition for Community Pharmacy"
Type
Appointment to State/National/International Reference Group or Government Committees
Reference year
2016
Details
Appointed to the Institute of Food Products Marketing (US) Advisory Board Member. This international institute is based in Philadelphia, US and is linked to St Joseohs University, Phil. and the Journal of Food Products Marketing.
Type
Funding Award
Reference year
2012
Details
A QUT Business School Faculty Grant awarded: Unit Price Usage and Rule-Based Learning Theory: Measuring the Effect of Consumer Education on Grocery Shopping Expenditure. Funding $10,000
Type
Keynote Speaker/Expert Panel Member/Invited Speaker for a Conference
Reference year
2012
Details
Invited speaker and panellist. Presented; Consumer insights into the Healthcare Channel
Type
Academic Honours, Prestigious Awards or Prizes
Reference year
2011
Details
Awarded Best Paper in Track (Segmentation)- The Emergent Male Grocery Shopper: An Identification of Male Supermarket Shopper Types