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Ms Kay McMahon

Creative Industries Faculty,
School of Design Office,
Fashion

Personal

Name
Ms Kay McMahon
Position(s)
Lecturer
Creative Industries Faculty,
School of Design Office,
Fashion
Discipline *
Design Practice and Management, Other Built Environment and Design
Phone
+61 7 3138 5551
Fax
+61 7 3138 5569
Email
Location
View location details (QUT staff and student access only)
Qualifications

Graduate Diploma in Education (University of Queensland)

Professional memberships
and associations
Keywords

Australian Fashion Business Models, Consumer Trend Forecasting, Fashion Business Models, Fashion Incubator, Fashion Industry Trends, Fashion Journalism, Fashion Retail Models, Marketing In Fashion, Mentor Early Stage Fashion Designers/Entrepreneurs, The Fleet Store

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Biography

Kay is a fashion industry entrepreneur, commentator, lecturer and business advisor.

Currently she is a lecturer, tutor and industry panel assessor for the Bachelor of Fine Arts (Fashion Design) in Creative Industries and lectures in the logistics of the fashion/garment industry supply chain, and the consumer, economic and social trends that are affecting the contemporary fashion and lifestyle industries.

She co-ordinates the publication of Frock Paper Scissors, a student fashion magazine (5,000 copies distributed throughout south east Queensland) and website. Kay was also instrumental in setting up and running the Fleet Store (pop up) which ran for 3 months in the Wintergarden Arcade.

Recently Kay was the Fashion Business Advisor for QUT Creative Enterprise Australia where she mentored early stage fashion businesses and was instrumental in setting up the Fashion Business Incubator.

Her industry experience ranges from marketing consultant to various designers/labels, retail buyer, part owner and manager of her own label and retail outlet, wholesale agent, training and staff consultant, overseas work and study tours. She presents public lectures and panel discussions on the future of the fashion industry and conducts seminars and workshops for creative industries’ artisans through to business managers.

Kay has several years consultancy experience in public relations positions both here and overseas, working with firms such as Topshop and Miss Selfridge in the UK where she supervised their regional press and public relations.

Talk Creative, her latest company, consulted with national and international clients on business trend forecasting and their branding and positioning in the marketplace.

Her journalism and print media experience includes writer/columnist for national and Queensland fashion industry magazines such as Ragtrader, Next and the Queensland TCF Trade and Fashion Journal.

Kay sits on the Advisory Panel for the State Government HEAT Fashion Initiative and is a member of the Enterprise Connect Fashion Steering Committee.

Her research interests focus on the business sustainability of the fashion industry.

 

This information has been contributed by Ms Kay McMahon.

Experience

Frock Paper Scissors

The Fleet Store – pop up store

WIIN grant for regional workshops on sustainability and e-marketing

This information has been contributed by Ms Kay McMahon.

Publications

For publications by this staff member, visit QUT ePrints, the University's research repository.