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Professor Brett Martin

QUT Business School,
Advertising, Marketing and Public Relations

Personal

Name
Professor Brett Martin
Position(s)
Professor of Marketing
QUT Business School,
Advertising, Marketing and Public Relations
Discipline *
Marketing
Phone
+61 7 3138 7739
Fax
+61 7 3138 1811
Email
Location
View location details (QUT staff and student access only)
Qualifications

PhD (University of Otago), MCom (hons) (University of Auckland), BCom (senior scholar) (University of Auckland)

Keywords

Advertising, Consumer behaviour, Marketing communications

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Biography

Research interests

  • Consumer research especially the study of individual differences such as personality traits
  • gender identity
  • construal level theory
  • the role of fantasy in consumer behaviour.

Awards

  • 2010: University of Otago Annual Best Marketing Article Award
  • 2005: University of Auckland Business School Annual Research Excellence Award
  • 1997: Best Conference Paper Award, Australia New Zealand Marketing Educators Conference, Monash University.
This information has been contributed by Professor Brett Martin.

Teaching

Teaching interests

  • Consumer behaviour
  • Marketing communications
This information has been contributed by Professor Brett Martin.

Publications

For publications by this staff member, visit QUT ePrints, the University's research repository.