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Professor Gayle Kerr

QUT Business School,
Advertising, Marketing and Public Relations

Personal

Name
Professor Gayle Kerr
Position(s)
Professor
QUT Business School,
Advertising, Marketing and Public Relations
Discipline *
Marketing
Phone
+61 7 3138 1243
Fax
+61 7 3138 1811
Email
Location
View location details (QUT staff and student access only)
Identifiers and profiles
ORCID iD
Qualifications

Doctor of Philosophy (Queensland University of Technology)

Professional memberships
and associations

President, Australian and New Zealand Academy of Advertising  and member of the Executive Committee, American Academy of Advertising

Keywords

Advertising, Digital and social media, Advertising management and strategy, Advertising self regulation, Integrated Marketing Communication, Integrated Marketing Communication education, Advertising education

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Biography

Background

Gayle is a Professor in advertising and integrated marketing communication (IMC) in the School of Advertising, Marketing, and Public Relations. Gayle worked in the creative side of advertising before joining academia more than a decade ago to teach and research in advertising and IMC. Her areas of research interest include

  • advertising self-regulation
  • digital and social media
  • advertising management and strategic research
  • integrated marketing communication
  • educational issues in both advertising and IMC.

Research interests

  • Digital and social media
  • Self regulation of advertising
  • IMC integration and evaluation
  • IMC and advertising planning
  • Advertising management decisions
  • Advertising education

Current projects

  • Developing a global model of advertising self regulation for the digital world.
  • Understanding how people engage with Paid, Earned and Owned Media.
  • Developing a pathway to engagement.
  • Retesting the Elaboration Likelihood Model with Professor Don Schultz (Northwestern University), Professor Philip Kitchen (Hull University), Dr Park Beede, and Bill Proud (QUT).

    Awards

  • 2013 OLT National Teaching Citation
  • 2013 Vice-Chancellor’s Performance Award
  • 2012  Vice-Chancellor’s Award for Excellence in Leadership
  • 2012   American Acadeny of Advertising Billy I. Ross Education Award
  • 2008: Best Paper in Advertising/Marketing Communication Issues, ANZMAC.
  • 2007: Best Published Paper, QUT Business School.
  • 2003: Excellence in Teaching, QUT Business School.
This information has been contributed by Professor Gayle Kerr.

Teaching

Teaching interests

  • Advertising management
  • Advertising campaigns
  • Digital and social media
  • Integrated marketing communication (IMC)
  • Contemporary issues in advertising.
This information has been contributed by Professor Gayle Kerr.

Publications


For more publications by this staff member, visit QUT ePrints, the University's research repository.

Awards

Awards and recognition

Type
Appointment to Prestigious Positions
Reference year
2014
Details
President, Australia and New Zealand Academy of Advertising, 2007 to 2014
Type
Appointment to Prestigious Positions
Reference year
2015
Details
Treasurer, American Academy of Advertising, Executive Committee, 2014-2015
Type
Appointment to Prestigious Positions
Reference year
2013
Details
Secretary, American Academy of Advertising, Executive Committee, 2013.
Type
Editorial Role for an Academic Journal
Reference year
2015
Details
Deputy Editor, Journal of Marketing Communications, 2011 to present
Type
Academic Honours, Prestigious Awards or Prizes
Reference year
2013
Details
QUT Vice Chancellor's Award for Excellence in Leadership, 2012
Type
Academic Honours, Prestigious Awards or Prizes
Reference year
2012
Details
American Academy of Advertising, Billy I. Ross Award for Education, 2012.

Supervision