Personal
- Name
- Associate Professor Gayle Kerr
- Position(s)
- Associate Professor
QUT Business School,
Advertising, Marketing and Public Relations - Discipline *
- Marketing
- Phone
- +61 7 3138 1243
- Fax
- +61 7 3138 1811
- gf.kerr@qut.edu.au
- Location
- View location details (QUT staff and student access only)
- Qualifications
-
Doctor of Philosophy (Queensland University of Technology)
- Keywords
-
Advertising, Advertising Education, Advertising management and strategy, Advertising self regulation, Integrated Marketing Communication, Integrated Marketing Communication Education
* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008
Biography
Background
Gayle is an Associate Professor in advertising and integrated marketing communication (IMC) in the School of Advertising, Marketing, and Public Relations. Gayle worked in the creative side of advertising before joining academia more than a decade ago to teach and research in advertising and IMC. Her areas of research interest include
- advertising ethics and self-regulation
- advertising management and strategic research
- integrated marketing communication
- educational issues in both advertising and IMC.
Research interests
- IMC integration and evaluation
- IMC and advertising planning
- Advertising management decisions
- Regulation and ethics of the advertising industry
- Advertising education
- Social and digital media
- Self regulation of advertising.
Current projects
- Retesting the Elaboration Likelihood Model with Professor Don Schultz (Northwestern University), Professor Philip Kitchen (Hull University), Dr Park Beede, and Bill Proud (QUT).
- Advertising agency branding with Dr Steven Pike (University of Queensland).
- Impact of Australian tourism advertising in Chile and New Zealand with Dr Steven Pike (University of Queensland) and Dr Constanza Bianchi (QUT).
Future collaboration interests
Advertising or integrated marketing communications.
Awards
- 2003: Excellence in Teaching, Faculty of Business, QUT.
- 2007: Best Published Paper, Faculty of Business, QUT.
- 2008: Best Paper in Advertising/Marketing Communication Issues, ANZMAC.
This information has been contributed by Associate Professor Gayle Kerr.
Teaching
Teaching interests
- Copywriting
- Advertising management
- Advertising campaigns
- Integrated marketing communication (IMC)
- Contemporary issues in advertising.
This information has been contributed by Associate Professor Gayle Kerr.
Publications
- Kerr GF, Schultz DE, Patti CH, Ilchul K, (2008) An inside-out approach to integrated marketing communication: an international analysis, International Journal of Advertising p511-548
- Zhang O, Kerr GF, Drennan JC, (2008) Consumer power types in an Australian online brand community, Consumer Power Formats in an Australian Online Brand Community p1-7
- Dickinson SJ, Waller D, Mortimer K, Kerr GF, (2008) Advertising agency empowerment and the advertising self regulation process, Proceedings of Australia and New Zealand Marketing Academy Conference 2008, Marketing: Shifting Focus from the Mainstream to Offbeat p1-7
- Kelly LM, Kerr GF, Drennan JC, (2008) Advertising avoidance in the online social networking environment, Proceedings of Australia and New Zealand Marketing Academy Conference 2008, Marketing: Shifting Focus from the Mainstream to Offbeat p1-7
- Cathcart A, Kerr GF, Fletcher KM, Mack J, (2008) Engaging Staff and Students with Graduate Attributes Across Diverse Curricular Landscapes, Proceedings ATN Assessment Conference 2008: Engaging Students in Assessment p1-11
- Schultz DE, Kerr GF, (2008) Filling in the Gaps or Plugging the Holes? Why the Academic Advertising Research Model Needs Maintenance, Conference Proceedings 7th International Conference on Research in Advertising p1-7
- Kerr GF, Johnston KA, Beatson AT, (2008) A Framework of Corporate Social Responsibility for Advertising Accountability: The Case of Australian Government Advertising Campaign, Journal of Marketing Communications p155-169
- Fullerton JA, Kendrick A, Chan K, Hamilton M, Kerr GF, (2007) Attitudes Towards American Brands and Brand America in Three Pacific Rim Countries, American Academy of Advertising & Korean Advertising Society 2007 Asia Pacific Conference p1
- Kerr GF, (2007) The responsibility of advertising industry education in the self-regulation process: The case of Australia, American Academy of Advertising & Korean Advertising Society 2007 Asia Pacific Conference p1
- Fullerton JA, Kendrick A, Chan K, Hamilton M, Kerr GF, (2007) Attitudes Towards American Brands And Brand America, Place Branding and Public Diplomacy p205-212
For more publications by this staff member, visit QUT ePrints, the University's research repository.
