Professor Byron Keating
Faculty of Business & Law,
School of Advertising, Marketing & PR
Biography
Byron Keating is a Professor of Services Marketing at the QUT Business School. He is also Director of the Service Innovation Lab, a service-focused management and research consultancy based in Canberra and Brisbane. His research interests are concerned with the transformative role of technology in supporting the design and delivery of complex services. This interest began with his PhD research which examined the impact of the Internet on service delivery and consumption, and continues today in the areas of artificial intelligence, location-based services, and big data. This research has been acknowledged by numerous awards including two international dissertation awards, an Endeavour Fellowship to work with the National University of Singapore examining the impact of ethics within service supply chains, and most recently, an ARC Linkage Industry Fellowship to further his work on service experience within Australian cultural institutions.Personal details
Positions
- Professor
Faculty of Business & Law,
School of Advertising, Marketing & PR
Research field
Marketing
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008
Qualifications
- PhD in Management (Multichannel Services) (University of Newcastle)
- Bachelor of Business (Hon 1) (University of Newcastle)
- Bachelor of Business (Double Major: Marketing & Management) (University of Newcastle)
- Diploma of Market Research
Professional memberships and associations
Secretary, Services SIG Association for Information Systems Global scholar, Cornell Institute for Healthy Futures Advisor, Service Education, Research and Innovation (SERI) Member, Services Marketing SIG (SERVSIG) American Marketing Academy (AMA) Member, Australian and New Zealand Marketing Academy (ANZMAC) Member, Cambridge Service Alliance
Teaching
Teaching interests
- Service Science
- Strategic Marketing
- Complex Open-Systems
- Research Methods
Publications
QUT ePrints
For more publications by Byron, explore their research in QUT ePrints (our digital repository).
Selected research projects
- Title
- A Theory of Communicative Practices within Financial IDS Communities
- Primary fund type
- CAT 1 - Australian Competitive Grant
- Project ID
- DP180103709
- Start year
- 2018
- Keywords
- Title
- Reducing Railway Suicide: An Open-systems Approach
- Primary fund type
- CAT 1 - Australian Competitive Grant
- Project ID
- LP160100910
- Start year
- 2017
- Keywords
- Title
- Examining Multi-level IT Project Alignment in Government Services: The Case of Contracted Employment Services
- Primary fund type
- CAT 1 - Australian Competitive Grant
- Project ID
- LP130100066
- Start year
- 2013
- Keywords
- Information Systems Strategy; Services; Strategic Alignment
- Title
- Impact of Alignment on ITO Outsourcing Success
- Primary fund type
- CAT 1 - Australian Competitive Grant
- Project ID
- DP120104731
- Start year
- 2012
- Keywords
- Information Systems Strategy; IT Outsourcing; Services; Strategic Alignment
- Title
- Information Systems Theory for Location-Based Educational Services in Informal Learning Environments
- Primary fund type
- CAT 1 - Australian Competitive Grant
- Project ID
- LP120200818
- Start year
- 2012
- Keywords
- Education Technology; Information Systems Design Theory; Location Based Services
- Title
- Modelling Strategic IT Alignment: A Study of the Dynamics of IT Investment in the Australian Services Industries
- Primary fund type
- CAT 1 - Australian Competitive Grant
- Project ID
- DP1096429
- Start year
- 2010
- Keywords
- Discrete Choice Analysis; Information Systems Strategy; IT Alignment; Services
Projects listed above are funded by Australian Competitive Grants. Projects funded from other sources are not listed due to confidentiality agreements.
Supervision
Current supervisions
- Large B2B deal sales pursuits model
PhD, Principal Supervisor
Other supervisors: Dr Shasha Wang - How gamification influences healthy eating in young adults: Understanding the role of psychological needs and ownership
PhD, Mentoring Supervisor
Other supervisors: Dr Shasha Wang, Associate Professor HS Jin
Completed supervisions (Doctorate)
- A better understanding of value creation in citizen-centric services : a case study of Job Services Australia (2017)
- Examining the impact of viral marketing on social action within computer-mediated social network sites (2017)
- Urban planning, place management and the role of residents : a case study of public housing in Singapore (2017)
- The relationship between teacher thinking styles and student evaluations at a local polytechnic in Singapore : a surprise journey (2016)
- Destination choice by school excursion groups in Australia : understanding the factors that influence preference (2013)
- Synergism in multichannel service delivery (2013)
- Understanding change and change management processes : a case study (2012)