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Dr Paula Dootson

QUT Business School,


Dr Paula Dootson
Lecturer in Digital Economy
QUT Business School,
Discipline *
+61 7 3138 1573
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Doctor of Philosophy (Queensland University of Technology), Bachelor of Business (Public Relations with Distinction) (Queensland University of Technology), Bachelor of Business (Honours) (Queensland University of Technology)

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008


Paula is a Research Fellow for the PwC Chair in Digital Economy at the QUT Business School. In this role, Paula is researching how organisations transition through the digital economy and how consumers respond to changes in the market, which sometimes results in deviant or non-compliant consumer behaviour. Her research focuses on providing businesses and policymakers with evidence-based solutions to real world problems. Paula’s extensive research engagement experience saw her obtain an Outstanding Achievement in Research Collaboration Award from an International Science Advisory Panel and the Bushfire and Natural Hazards Cooperative Research Centre, and a Vice-Chancellor’s Performance Fund Award from the QUT Business School. As of 2016, Paula has brought in over $950, 000 in awards and grants, including commercial research and Cooperative Research Centre funding. Paula is published in outlets such as the Journal of Marketing Management, UNSW Law Journal, and Advances in Consumer Research. Paula was awarded a PhD from QUT with a study on why everyday consumers engage in deviant consumer behaviour. Paula also holds a Bachelor of Business (Honours) degree, where she was awarded a QUT Medal for academic excellence, and a Bachelor of Business degree from QUT.

This information has been contributed by Dr Paula Dootson.


Dr Dootson is currently in a research only position, however she has experience teaching the following units:

  • BSB126 Marketing
  • AMB200 Consumer Behaviour
  • AMB201 Marketing and Audience Research
  • AMB260 Public Relations Theory and Practice
This information has been contributed by Dr Paula Dootson.


For publications by this staff member, visit QUT ePrints, the University's research repository.