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Adjunct Professor Constanza Bianchi

QUT Business School,
Advertising, Marketing and Public Relations

Personal

Name
Adjunct Professor Constanza Bianchi
Position(s)
Adjunct Professor
QUT Business School,
Advertising, Marketing and Public Relations
Discipline *
Commercial Services, Marketing
Phone
+61 7 3138 2247
Fax
+61 7 3138 1811
Email
Location
View location details (QUT staff and student access only)
Qualifications

PhD (Queen's University at Kingston)

Keywords

Internationalisation, Marketing, Retailing, Services

* Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008

Biography

Prior to joining the School of Advertising, Marketing, and Public Relations, Connie was an Associate Professor of International Marketing and Services Marketing at the School of Business at the Universidad Adolfo Ibáñez in Chile. She has worked as a marketing manager for organisations such as Computech, Artel, SAIC, and GMS Products and Graphics in Chile.

Research Interests

  • International retailing and services
  • Culture and relationship marketing
  • Export performance
  • Internationalisation of retailing and services
  • Effect of cultural differences on service encounters
  • The role of marketing on food exporters
  • Cross-cultural consumer behaviour
  • Tourism and nation branding.

Current Research Projects and Collaborations

Connie is working on several studies including:

  • The inward-export process of service firms (bringing foreign customers to the domestic market), with Judy Drennan (Queensland University of Technology).
  • Retail fashion disposal behaviour, with Grete Birtwistle (University of Glasgow).
  • Nation branding in tourism marketing with Stephen Pike (Queensland University of Technology).

Future collaboration interests

Connie would like to conduct cross-cultural studies in services, including technology, or retailing. She would also like to investigate the retail industry in Australia, specifically, consumption preferences for different types of retail stores.

Awards

  • 2006: Teaching Award, Universidad Adolfo Ibanez
  • 2005: Academic Excellence Award, Universidad Adolfo Ibanez
  • 2004: Teaching Award, Universidad Adolfo Ibanez.

This information has been contributed by Adjunct Professor Constanza Bianchi.

Publications


For more publications by this staff member, visit QUT ePrints, the University's research repository.