Dr Lynda Andrews
This person does not currently hold a position at QUT.
Personal details
Keywords
Diffusion, adoption and meaningful use of ICTs and Web 2.0 applications, Internet and mobile phone marketing, Mobile phones in e-health, eHealth and mHealth, Experiential consumption behaviour, Consumer behaviour and retail, Research methodologies, Consumer food waste
Research field
Marketing
Field of Research code, Australian and New Zealand Standard Research Classification (ANZSRC), 2008
Qualifications
- Doctor of Philosophy (University of Queensland)
- Master of Philosophy (University of Queensland)
Teaching
- Strategic Marketing (Capstone unit using the Markstrat simulation)
- Postgraduate unit on writing a literature review
Previous TeachingI have previously taught in a range of units that have informed my research:
- Consumer behaviour
- eMarketing
- Retail and Merchandising
- Introductory Marketing (UG and PG)
- International Business Communications
- Managerial Communication.
Higher Degree Research teaching interests regarding methodologies.
- Using Q-Methodology in consumer behaviour research. Published in 2012 European Journal of Marketing, 46(3/4).
- Integrating experience sampling method (ESM) with data collection via the mobile phone termed SMS Experience Sampling Method or SMS-ES Method. Published in 2011 International Journal of Market Research, 53(4).
Publications
- Andrews, L. & Bianchi, C. (2013). Consumer Internet purchasing behaviour in Chile. Journal of Business Research, 66(10), 1791–1799. https://eprints.qut.edu.au/56582
- Andrews, L., Cacho-Elizondo, S., Drennan, J. & Tossan, V. (2013). Consumer acceptance of an SMS-assisted smoking cessation intervention: A multicountry study. Health Marketing Quarterly, 30(1), 47–62. https://eprints.qut.edu.au/58606
- Andrews, L., Drennan, J. & Russell-Bennett, R. (2012). Linking perceived value of mobile marketing with the experiential consumption of mobile phones. European Journal of Marketing, 46(3/4), 357–386. https://eprints.qut.edu.au/48025
- Bianchi, C. & Andrews, L. (2012). Risk, trust, and consumer online purchasing behaviour: a Chilean perspective. International Marketing Review, 29(3), 253–275. https://eprints.qut.edu.au/48525
- Chen, T., Drennan, J. & Andrews, L. (2012). Experience sharing. Journal of Marketing Management, 28(13 - 14), 1535–1552. https://eprints.qut.edu.au/57703
- Mathews, S., Andrews, L. & Luck, E. (2012). Developing a Second Life virtual field trip for university students: an action research approach. Educational Research, 54(1), 17–38. https://eprints.qut.edu.au/48999
- Andrews, L., Russell-Bennett, R. & Drennan, J. (2011). Capturing affective experiences using the SMS Experience Sampling (SMS-ES) method. International Journal of Market Research, 53(4), 479–506. https://eprints.qut.edu.au/45974
- Pentecost, R. & Andrews, L. (2010). Fashion retailing and the bottom line: The effects of generational cohorts, gender, fashion fanship, attitudes and impulse buying on fashion expenditure. Journal of Retailing and Consumer Services, 17(1), 43–52. https://eprints.qut.edu.au/29915
- Andrews, L. & Boyle, M. (2008). Consumers' Accounts of Perceived Risk Online and the Influence of Communication Sources. Qualitative Market Research, 11(1), 59–75. https://eprints.qut.edu.au/26422
- Andrews, L., Kiel, G., Drennan, J., Boyle, M. & Weerawardena, J. (2007). Gendered Perceptions Of Experiential Value In Using Web-based Retail Channels. European Journal of Marketing, 41(5/6), 640–658. https://eprints.qut.edu.au/26044
QUT ePrints
For more publications by Lynda, explore their research in QUT ePrints (our digital repository).
Awards
- Type
- Editorial Role for an Academic Journal
- Reference year
- 2010
- Details
- Associate Editor for the Journal of Marketing Management (JMM) in the area of electronic marketing and contempory marketing topics.JMM is recognised international as a quality journal and is ranked A level in the ERA and ADBC rankings.
- Type
- Other
- Reference year
- 2009
- Details
- Highly Commended Reviewer award from the European Journal of Marketing (then ranked an A* journal in ERA and ABCD) for the reviewing work I had done for this journal during that year.
- Type
- Academic Honours, Prestigious Awards or Prizes
- Reference year
- 2008
- Details
- Awarded best conference paper - Pentecost and Andrews (2008), Fashion Retailing and the Bottom line: The effect of Generation Y, Gender, Fashion Consciousness, and Attitudes on Fashion Expenditure.
- Type
- Reviewer for an Academic Journal
- Reference year
- 2008
- Details
- The European Journal of marketing is an international A ranked journal on both ERA and ABDC lists. I review papers in the electronic marketing area (internet and mobile phone) in line with my specialist research discipline.
- Type
- Academic Honours, Prestigious Awards or Prizes
- Reference year
- 2006
- Details
- Best paper in the Electronic Marketing track at the 2006 ANZMAC conference.Andrews, Drennan and Russell-Bennett (2006) Consumer appraisals of mobile marketing communications.
Supervision
Completed supervisions (Doctorate)
- Customer Equity Management: the Impact of Strategy Drivers and Customer Data Managment on Customer Equity Outcomes (2013)
- Communicating friendships: A case study of women in an Australian sea change town (2011)
- Consumers' Intentions to Adopt 3G in Regional Cities in China: A Comparative Study (2011)
- The Rise of Co-Creative Consumers: User Experience Sharing Behaviour in Online Communities (2011)